Diary with Lock

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $431K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

1.8%

Market size, estimated

$431Ka year

Peak month

December2.3× the quietest month

Top search term

diary with lock252K searches a year

Listings sell for $16.57 on average, from $6.70 to $92.06. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $16.57 that is $4K to $8K a year per listing.

Average price

$16.57inside the $15 to $100 sweet spot

Price range

$6.70–$92.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #208 within Personal Organizers. It carries 1,002 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

99%

Out of stock, average day

1.5%

Average rank

#208in Personal Organizers

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,002per listing

Listings tracked

94

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months