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55

zootopia birthday party decorations

Worth a look

Shows a thin review moat (32 avg reviews), but soft demand (-26.1% this quarter) keeps it on the watch list.

Market size 51Growth 12Conversion 44Competition 75Returns 90Price range 68Avg price 78Brand share 61Review moat 98Quality gap 24

Review moat

Incredible31.56

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$16.05

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.98–$34.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Good$305K

$305K/yr · 538K searches

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, zootopia birthday party decorations is a $305K/yr Amazon United States market (538K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

zootopia birthday party decorations market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
$241K–$321K
units × avg price
Conversion rate
3.5%
Avg BSR
#1,510
Page quality
0%
Prime
100%
Sponsored
69%
Out of stock
5.1%
Avg brand age
25 months
Avg seller age
164 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

26

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

40%

Top 20: 85%

Open market

27%

  • KKOND46%
  • Generic7%
  • Bellicremas5%
  • BNFUO5%
  • Mengyao5%
  • Ginphan4%

Demand

Weekly Amazon search volume, last 29 weeks — -26.1% search growth over the last 90 days.
20K15KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top zootopia birthday party decorations search terms

  • zootopia birthday party decorations199K/yr
  • zootopia party favors40K/yr
  • zootopia 2 birthday party decorations39K/yr
  • zootopia balloons27K/yr
  • zootopia party decorations26K/yr
  • zootopia birthday30K/yr
  • zootopia party21K/yr
  • zootopia backdrop13K/yr
  • zootopia decorations16K/yr
  • zootopia birthday decorations21K/yr
All search terms

Top zootopia birthday party decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$12K8%$24K12%$37K16%$49K110100 Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about zootopia birthday party decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The bag itself is of decent quality as well”

Color11%

“Cute colors”

Assembly/Installation7%

“was easy to set up”

Value For Money6%

“Very much worth the price”

Fun/Entertainment Experience6%

“Fun activities”

Advertised Vs Actual Product5%

“Looks as you see”

Strength5%

“They were sturdy”

Size-Overall5%

“The size is good”

Design-Overall5%

“The design looks perfect”

Ease Of Use4%

“Ease of use:”

What buyers complain about

Size-Overall15%

“Too small”

Value For Money9%

“I think the price is a little high”

Quality-Overall7%

“Pretty cheap looking”

Strength7%

“not very sturdy”

Advertised Vs Actual Product4%

“The listing feels a bit deceptive”

Thickness4%

“Paper plates and tablecloth could have been thicker”

Instructions/User Manual/Troubleshooting3%

“The only issue is that there are no instruction”

Durability3%

“They dont hold up”

Assembly/Installation3%

“You do have to assemble”

Material Quality2%

“The biggest downside is the material: these are made from relatively thin paper/cardstock”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product15%
Value For Money13%
Quality-Overall10%
Defective Material/Parts4%
Color3%
Material Quality2%
Strength2%
Functionality-Overall2%
Print Quality1%

Common questions

Is zootopia birthday party decorations profitable to sell on Amazon United States?
The niche generates $305K/yr across 36 tracked products. 15 of 31 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the zootopia birthday party decorations niche?
22 brands and 26 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in zootopia birthday party decorations?
Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.3%.
What does it cost to enter the zootopia birthday party decorations niche?
Listings span $5.98–$34.03; the average listing price is $16.05 (sweet spot $15–$100). The average incumbent carries 32 reviews — the moat a new listing must climb.