Zip Up Blanket
FailDemand is soft, at -49.0% this quarter, so Zip Up Blanket is a Fail.
- Flapen Score
- 33 / 100Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 4933
- Market size
- $14K/yr56K searches / yr
- 90-day growth
- -49.0%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 28 sellers
Flapen Score
Zip Up Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Zip Up Blanket is stronger. Inside it, weaker.
Market
The Zip Up Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Zip Up Blanket 56K times last year and spent an estimated $14K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 56K
- Growth, 90 days vs prior 90
- -49.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $14Ka year
- Peak month
- December9.6× the quietest month
- Top search term
- zip up blanket11K searches a year
02 · Price
A sale here is worth $34.33.
Listings sell for $34.33 on average, from $15.93 to $69.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $34.33 that is $0 to $3K a year per listing.
- Average price
- $34.33inside the $15 to $100 sweet spot
- Price range
- $15.93–$69.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #66 within Wearable Blankets. It carries 17,040 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 97%
- Out of stock, average day
- 27.0%
- Average rank
- #66in Wearable Blankets
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 17,040per listing
- Listings tracked
- 34
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Zip Up Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
51%
Top 20: 84%
Open market
23%
- Brand 146%
- Brand 212%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Zip Up Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×
Search terms
Top Zip Up Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- zip up blanket11K/yr
- zipper blanket4K/yr
- zip up blanket hoodie12K/yr
- wearable blanket with zipper14K/yr
- blanket hoodie with zipper9K/yr
- wearable blanket hoodie with zipper6K/yr
Reviews and returns
What reviews say buyers love and hate about Zip Up Blanket
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zip Up Blanket questions
Answered from the same tracked data.









