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Zinus Twin Mattress 10 Inch

Fail

The top 5 brands take 100% of clicks, so Zinus Twin Mattress 10 Inch is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$272K/yr53K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
57%top-5 click share · 2 brands · 5 sellers

Flapen Score

Zinus Twin Mattress 10 Inch against its category

The dotted line is the Home & Kitchen average. Past it, Zinus Twin Mattress 10 Inch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zinus Twin Mattress 10 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Zinus Twin Mattress 10 Inch 53K times last year and spent an estimated $272K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
4.2%
Market size, estimated
$272Ka year
Top search term
novilla twin mattress36K searches a year

02 · Price

A sale here is worth $121.94.

Listings sell for $121.94 on average, from $77.05 to $213.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $121.94 that is $12K to $30K a year per listing.

Average price
$121.94above the $15 to $100 sweet spot
Price range
$77.05–$213.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$12K–$30K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #63 within Mattresses & Box Springs. It carries 5,498 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#63in Mattresses & Box Springs
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,498per listing
Listings tracked
26

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
28 months

Products

Top Zinus Twin Mattress 10 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

0%

  • Brand 193%
  • Brand 27%
  • Open — no brand owns it (0%)

Demand

Zinus Twin Mattress 10 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26FebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 5.7× · 6 of 12 months tracked

Search terms

Top Zinus Twin Mattress 10 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • novilla twin mattress36K/yr
  • zinus twin mattress 10 inch5K/yr
  • twin 10 inch memory foam mattress3K/yr
  • novilla twin mattress 10 inch3K/yr
  • twin foam mattress 10+ inch3K/yr
  • twin mattress 10+ inch memory foam4K/yr

Reviews and returns

What reviews say buyers love and hate about Zinus Twin Mattress 10 Inch

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Size-Overall”
1.5%of orders come back
“this mattress is 2 inches too short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zinus Twin Mattress 10 Inch questions

Answered from the same tracked data.