Zinus Twin Mattress 10 Inch
FailThe top 5 brands take 100% of clicks, so Zinus Twin Mattress 10 Inch is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $272K/yr53K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 57%top-5 click share · 2 brands · 5 sellers
Flapen Score
Zinus Twin Mattress 10 Inch against its category
The dotted line is the Home & Kitchen average. Past it, Zinus Twin Mattress 10 Inch is stronger. Inside it, weaker.
Market
The Zinus Twin Mattress 10 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Zinus Twin Mattress 10 Inch 53K times last year and spent an estimated $272K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $272Ka year
- Top search term
- novilla twin mattress36K searches a year
02 · Price
A sale here is worth $121.94.
Listings sell for $121.94 on average, from $77.05 to $213.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $121.94 that is $12K to $30K a year per listing.
- Average price
- $121.94above the $15 to $100 sweet spot
- Price range
- $77.05–$213.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $12K–$30K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #63 within Mattresses & Box Springs. It carries 5,498 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #63in Mattresses & Box Springs
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 5,498per listing
- Listings tracked
- 26
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Zinus Twin Mattress 10 Inch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Novilla Bliss Twin Mattress 10 Inch Gel Memory Foam Twin Mattress in a Box
- Price
- $165.41
- Rating
- 4.4/5
- Reviews
- 31,224
- Age
- 6y ago

Novilla Twin Mattress 6 Inch Twin Bed Mattress with Gel Memory Foam
- Price
- $77.05
- Rating
- 4.4/5
- Reviews
- 5,392
- Age
- 1y ago

Novilla Twin Size Mattress 10 Inch Twin Bed Mattress with Gel Memory Foam
- Price
- $108.56
- Rating
- 4.4/5
- Reviews
- 5,392
- Age
- 1y ago

Novilla Twin Size Mattress 10 Inch Hybrid Mattress in a Box Comfort Sleep|Pocket Innerspring Pillow Top Mattresses for Motion Isolation Pressure Relief & Edge Support Medium Firm CertiPUR-US
- Price
- $111.81
- Rating
- 4.2/5
- Reviews
- 4,740
- Age
- 2y ago

Novilla Twin Bed Mattress 8 Inch Twin Size Mattress with Gel Memory Foam
- Price
- $91.01
- Rating
- 4.4/5
- Reviews
- 5,392
- Age
- 1y ago
Trending
estimated 90-day click momentum
Novilla Memory Foam 6 Inch Twin Mattress in a Box
- Price
- $93.24
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3mo ago

Novilla Twin Mattress 12 Inch Cooling Hybrid Mattress with Upgraded Coils
- Price
- $160.22
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 4mo ago

Novilla Mattress
- Price
- $213.91
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 4mo ago

Novilla 8 Inch Twin Size Mattress Twin Hybrid Mattress
- Price
- $95.43
- Rating
- 4.4/5
- Reviews
- 1,262
- Age
- 10mo ago

Novilla Twin Gel Memory Foam Mattress 10 Inch with Green Tea-Infused Foam
- Price
- $125.91
- Rating
- 4.4/5
- Reviews
- 4,803
- Age
- 6mo ago
Newest
by launch date
Novilla Memory Foam 6 Inch Twin Mattress in a Box
- Price
- $93.24
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3mo ago

Novilla Mattress
- Price
- $213.91
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 4mo ago

Novilla Twin Mattress 12 Inch Cooling Hybrid Mattress with Upgraded Coils
- Price
- $160.22
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 4mo ago

Novilla Twin Gel Memory Foam Mattress 10 Inch with Green Tea-Infused Foam
- Price
- $125.91
- Rating
- 4.4/5
- Reviews
- 4,803
- Age
- 6mo ago

Novilla Twin Mattress 10 Inch Twin Size Hybrid Gel Memory Foam Mattress
- Price
- $142.67
- Rating
- 4.4/5
- Reviews
- 1,262
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 93%
Open market
0%
- Novilla93%
- Zinus7%
- Open — no brand owns it (0%)
Demand
Zinus Twin Mattress 10 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 5.7× · 6 of 12 months tracked
Search terms
Top Zinus Twin Mattress 10 Inch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- novilla twin mattress36K/yr
- zinus twin mattress 10 inch5K/yr
- twin 10 inch memory foam mattress3K/yr
- novilla twin mattress 10 inch3K/yr
- twin foam mattress 10+ inch3K/yr
- twin mattress 10+ inch memory foam4K/yr
Reviews and returns
What reviews say buyers love and hate about Zinus Twin Mattress 10 Inch
We read the reviews and the return reasons for every product selling here.
“this mattress is 2 inches too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zinus Twin Mattress 10 Inch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









