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Yummi Candles

Fail

The top 5 brands take 100% of clicks, so Yummi Candles is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$33K/yr24K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
67%top-5 click share · 4 brands · 7 sellers

Flapen Score

Yummi Candles against its category

The dotted line is the Home & Kitchen average. Past it, Yummi Candles is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yummi Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Yummi Candles 24K times last year and spent an estimated $33K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.6%
Market size, estimated
$33Ka year
Peak month
September1.7× the quietest month
Top search term
yummi candles22K searches a year

02 · Price

A sale here is worth $83.81.

Listings sell for $83.81 on average, from $13.16 to $228.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $83.81 that is $0 to $8K a year per listing.

Average price
$83.81inside the $15 to $100 sweet spot
Price range
$13.16–$228.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #167 within Candles. It carries 572 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
20%
Out of stock, average day
1.0%
Average rank
#167in Candles
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
572per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Yummi Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Yummi Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Yummi Candles

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Small size”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yummi Candles questions

Answered from the same tracked data.