yummi candles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$83.81avg listing price — sweet spot $15–$100
Review moat
Good572.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$13.16–$228.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yummi candles is a $33K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
yummi candles market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $42K–$63K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #167
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 100%
- Out of stock
- 1.0%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- yummi91%
- flamecan4%
- Homjoy3%
- Shihanee2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -7.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.7×
Top yummi candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yummi Set of 36 Slim Pillars and Cylinder Vases - White
yummi$228.824.6★224 rev
yummi Ivory Taper Candles -12 inch - 12 per Pack
yummi$31.114.4★401 rev
yummi Ivory Taper Candles -10 inch - 12 per Pack
yummi$28.564.4★401 rev
yummi Set of 12 Slim Pillars and Cylinder Vases - Ivory
yummi$108.574.6★224 rev
Yummi Set of 72 10hr Votive Candles & Glass Votive Holders Clear
yummi$56.534.7★394 rev
Newest
by launch date
36 PCS Ivory White Pillar Candles with Glass Candle Holders Clear Hurricane Candle Holders Glass Cylinder Vases for Centerpieces Wedding Party Event Home Office (18 Candles+18 Candle Hoders)
Homjoy$115.55130 rev
Shihanee 36 Pcs Pillar Candles and Glass Cylinder Vases Tall Cylinder Holders for Pillar Candles Wedding Centerpieces Total 18 Sets(2.6 X 4.7 5.9 7.9 Clear White)
Shihanee$131.7889 rev
flamecan Ivory Taper Candles Set of 20 Unscented and Smokeless 10 Inch Taper Candles Long Burning Paraffin Wax with Cotton Wicks for Burning Approxinately 7-8 Hours Time
flamecan$13.162,062 rev
Yummi Set of 12 Taper Candles Chimney and Taper Holders - White
yummi$184.0921 rev
yummi Set of 36 Floating Candles and Cylinder Vases - White
yummi$183.9833 rev
Trending
90-day click momentum36 PCS Ivory White Pillar Candles with Glass Candle Holders Clear Hurricane Candle Holders Glass Cylinder Vases for Centerpieces Wedding Party Event Home Office (18 Candles+18 Candle Hoders)
Homjoy$115.554.2★
yummi Green Tea Taper Candles -12 inch - 12 per Pack
yummi$30.754.4★
flamecan Ivory Taper Candles Set of 20 Unscented and Smokeless 10 Inch Taper Candles Long Burning Paraffin Wax with Cotton Wicks for Burning Approxinately 7-8 Hours Time
flamecan$13.164.5★
yummi 3 x 10 White Round Pillar Candles - 3 per Pack
yummi$38.194.4★
yummi Ivory Taper Candles -10 inch - 12 per Pack
yummi$28.564.4★
What buyers say about yummi candles
What buyers praise and complain about, mined from review topics.What buyers love
“The best candles with quantity and quality and price always buy from here”
“Good value for price”
“Great Candles”
“Gets the job done”
“The candles are perfect for fit and droplets and work well in my candle holders”
“Very simple and elegant for anything”
“great shape”
“Work ok must keep them straight at all times”
“The color is the same as the photo”
“Lasted over 7 hours”
What buyers complain about
“Small size”
“Did drip slightly”
“also the drips were gray”
“They are cheap”
“caused firealarm to go off”
“6 of the candles were already used when I opened the box”
“They dont last very long”
“These candles were advertised as smokeless but unfortunately that was incorrect”
“Not smokeless”
“not clean”
Top return reasons
Common questions
- Is yummi candles profitable to sell on Amazon United States?
- The niche generates $33K/yr across 15 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (30/100).
- How competitive is the yummi candles niche?
- 4 brands and 7 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yummi candles?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Color. The return rate is 4.1%.
- When does demand for yummi candles peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the yummi candles niche?
- Listings span $13.16–$228.82; the average listing price is $83.81 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.