you are my sunshine
Worth a lookShows a sweet-spot price point ($21.00 avg), but soft demand (+0.5% this quarter) keeps it on the watch list.
Avg price
Great$21.00avg listing price — sweet spot $15–$100
Review moat
Great345.38avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$4.75–$54.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$213K$213K/yr · 285K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, you are my sunshine is a $213K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 52/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
you are my sunshine market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $210K–$263K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #1,999
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 5.0%
- Avg brand age
- 32 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
28
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
36%
- kate spade new york27%
- falado9%
- Akrehyull8%
- HOPE LOVE SHINE7%
- Auduye7%
- Dream Loom6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.7×
Top you are my sunshine search terms
- you are my sunshine110K/yr
- you are my sunshine music box94K/yr
- you are my sunshine gifts65K/yr
- music box you are my sunshine13K/yr
- you are my sunshine music boxes3K/yr
Top you are my sunshine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kate spade new york Gifting You Are My Sunshine
kate spade new york$54.674.5★63 rev
Natural Solid Wood Laser Engraved You are My Sunshine Music Box Mini Photo Frame Musical Box Tune of You are My Sunshine. (Walnut Wood)
falado$26.444.5★99 rev
You are My Sunshine Music Box Hand Crank Vintage Wood Engraved Music Boxes Musical Gifts for Wife Mother Boyfriend Girlfriend Friend Birthday Christmas Anniversary Valentines Day Mothers Day
Akrehyull$10.134.6★72 rev
HOPE LOVE SHINE You Are My Sunshine Mom Necklace From Daughter With Message Card 14k Gold Vermeil Gift
HOPE LOVE SHINE$43.174.5★73 rev
Auduye Music Box You are My Sunshine Unique Gifts for Mom/Daughter/Wife Wooden Hand Crank Vintage Colorful Musical Boxes for Birthday/Anniversary/Christmas/Valentines Day/Mothers Day Wood
Auduye$9.824.5★198 rev
Newest
by launch date
byykit You are My Sunshine Music Box Wooden Hand Crank Engraved Music Boxes
byykit$8.92278 rev
Bellumore You are My Sunshine Wind Up Wooden Music Box Vintage Musical Gifts for Birthday Christmas Valentines Day Anniversary (Walnut)
Bellumore$25.9712 rev
You are My Sunshine Wind-Up Music Box Cute Sunflower Figurine Mechanical Musical Ornament Decorative Gift for Mom Daughter Girlfriend Birthday & Home Dcor
Bowu$24.4445 rev
kate spade new york Gifting You Are My Sunshine
kate spade new york$54.6763 rev
You are My Sunshine Music Boxes Music Box Gifts for Mom/Daughter/Wife
byykit$9.45108 rev
Trending
90-day click momentum
Viverte Personalized Mothers Day Gifts Initial Sling Bag PU Crossbody Bags
Viverte$22.564.7★
Womens You are My Sunshine T Shirt Funny Summer Tee Cute Adorable Graphic Tee Funny T Shirts Cool Motivational Top Womens Novelty Tees Navy - XL
Crazy Dog T-Shirts$14.704.2★
kate spade new york Gifting You Are My Sunshine
kate spade new york$54.674.5★
byykit You are My Sunshine Music Box Wooden Hand Crank Engraved Music Boxes
byykit$8.924.4★
HOPE LOVE SHINE You Are My Sunshine Mom Necklace From Daughter With Message Card 14k Gold Vermeil Gift
HOPE LOVE SHINE$43.174.5★
What buyers say about you are my sunshine
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for gift giving”
“Good quality”
“has good sound”
“She is very happy with intricacy of the designs”
“Is as advertised”
“Adorable music box”
“It is a good size”
“Worth it”
“I love the color”
“Sturdy”
What buyers complain about
“Looks cheap,. it is”
“Bigger than I was expecting”
“Very delicate”
“this one didnt even last a night”
“Other than the box falling apart because they don't use glue”
“No clear instructions on the product site”
“The inscription is a bit hard to read”
“I began to iron. due to wrinkles from packaging”
“Did not work at all”
“the chain it's on is garbage”
Top return reasons
Common questions
- Is you are my sunshine profitable to sell on Amazon United States?
- The niche generates $213K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the you are my sunshine niche?
- 20 brands and 28 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in you are my sunshine?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 1.8%.
- When does demand for you are my sunshine peak?
- Demand peaks in May–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the you are my sunshine niche?
- Listings span $4.75–$54.67; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.