you are loved
Skip itSoft demand (-25.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good697.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Price range
Okay$4.96–$21.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 94K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, you are loved is a $55K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 45/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
you are loved market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $38K–$50K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #694
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 5.0%
- Avg brand age
- 28 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
31
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
53%
Top 20: 93%
Open market
44%
- STARKET28%
- Oqtumes8%
- LICOBG7%
- Loved Creations5%
- TONY & SANDY4%
- LukieJac4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 3.1×
Top you are loved search terms
- you are loved37K/yr
- you are loved gifts for women25K/yr
- you are so loved7K/yr
- you are loved gifts14K/yr
- you are special gifts6K/yr
- you are beautiful gifts for women5K/yr
Top you are loved products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STARKET Always Know You Are Loved Keychain: Pocket Hug Token Valentines Day Gifts For Him & Her Wedding Anniversary Couples Unisex Adult White
STARKET$5.494.7★494 rev
Inspirational Motivational Gifts Employee Appreciation Gifts Little Reminders You are Enough Clear Desk Decorative Sign Acrylic Sign With Wooden Stand for Office Desk Table Shelf
Oqtumes$7.974.8★2,011 rev
You Are Loved You Are Enough Makeup Case Self-Worth Cosmetic Bag Positive Affirmation Toiletry Bag Gift Motivation Quotes Sister Gift (You are loved)
LICOBG$7.124.8★4,045 rev
Loved Creations Morse Code Bracelets You Are Loved Inspirational Morris Code Bracelet for Women 925 Sterling Silver Blessed Jewelry Gifts for Women Men
Loved Creations$21.514.6★126 rev
Inspirational Gifts for Women Wave Bracelet Get Well Soon Basket
TONY & SANDY$16.644.7★1,204 rev
Newest
by launch date
yupoxiu Inspirational Gifts for Women Birthday - Natural Stone Bracelets Thinking of You Get Well Soon Gifts for Women Friend Sister (A-Life is tough)
yupoxiu$14.28262 rev
Inspirational Gifts for Women Wave Bracelet Get Well Soon Basket
TONY & SANDY$16.641,204 rev
SOLMAY Christian Gifts for Women Birthday Gift for Best Friend Graduation Gifts for Women Inspirational Faith Keepsake with Quotes Religious Present for New Chapter
SOLMAY$16.52673 rev
MAMAGIFTREE Hand-Crocheted Rainbow Affirmation Purse with Self-Care Reminder Card - You are Enough Loved Gifts for Women Girls Birthday Mental Health Support Companion
MAMAGIFTREE$10.07143 rev
Frabaca You are Loved Positive Affirmation Gifts for Women Her
Frabaca$12.34255 rev
Trending
90-day click momentumLoved Creations Morse Code Bracelets You Are Loved Inspirational Morris Code Bracelet for Women 925 Sterling Silver Blessed Jewelry Gifts for Women Men
Loved Creations$21.514.6★
STARKET Always Know You Are Loved Keychain: Pocket Hug Token Valentines Day Gifts For Him & Her Wedding Anniversary Couples Unisex Adult White
STARKET$5.494.7★
JoycuFF You Are Loved Morse Code Bracelet for Women Valentines Graduation Gift for Daughter Girlfriend Inspirational Jewelry Silver Unique Gifts Handmade Beaded Adjustable Simple
JoycuFF$13.085.0★
MAMAGIFTREE Hand-Crocheted Rainbow Affirmation Purse with Self-Care Reminder Card - You are Enough Loved Gifts for Women Girls Birthday Mental Health Support Companion
MAMAGIFTREE$10.074.7★
yupoxiu Inspirational Gifts for Women Birthday - Natural Stone Bracelets Thinking of You Get Well Soon Gifts for Women Friend Sister (A-Life is tough)
yupoxiu$14.284.6★
What buyers say about you are loved
What buyers praise and complain about, mined from review topics.What buyers love
“Birthday gift”
“Extremely soft”
“Good quality”
“Great value”
“As advertised”
“Smells so clean and nice”
“colorful”
“Adjustable fit”
“Get well blanket”
“Impressed with the detail in the design of this”
What buyers complain about
“It was smaller than I thought it would be plus the lid doesnt screw down with the light puck in it”
“Not thick”
“Poor quality”
“Poor Description”
“none of these really give hope or motivation or verses that make sense to the color”
“I did not feel good about giving this for a gift”
“No instructions on that”
“The cord is not elastic like the video says”
“But about a month after having it we quickly noticed that the beds were chipped”
“A little strange with the string for tightening and taking off”
Top return reasons
Common questions
- Is you are loved profitable to sell on Amazon United States?
- The niche generates $55K/yr across 25 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the you are loved niche?
- 25 brands and 31 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in you are loved?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.2%.
- When does demand for you are loved peak?
- Demand peaks in Feb–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the you are loved niche?
- Listings span $4.96–$21.51; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.