Skip to content

Yogibo

Fail

The top 5 brands take 100% of clicks, so Yogibo is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$77K/yr98K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
60%top-5 click share · 5 brands · 8 sellers

Flapen Score

Yogibo against its category

The dotted line is the Home & Kitchen average. Past it, Yogibo is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yogibo market on Amazon at a glance

Shoppers on Amazon United States searched for Yogibo 98K times last year and spent an estimated $77K. All 5 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.5%
Market size, estimated
$77Ka year
Peak month
December3.1× the quietest month
Top search term
yogibo68K searches a year

02 · Price

A sale here is worth $145.44.

Listings sell for $145.44 on average, from $34.94 to $294.95. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $145.44 that is $0 to $15K a year per listing.

Average price
$145.44above the $15 to $100 sweet spot
Price range
$34.94–$294.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #475 within Living Room Furniture. It carries 511 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
48%
Out of stock, average day
12.0%
Average rank
#475in Living Room Furniture
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Yogibo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

0%

  • Brand 153%
  • Brand 238%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Yogibo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Yogibo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yogibo68K/yr
  • yogibo bean bag26K/yr
  • yogibo bean bags3K/yr

Reviews and returns

What reviews say buyers love and hate about Yogibo

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
1.5%of orders come back
“sizing was way off”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yogibo questions

Answered from the same tracked data.