yeti wine chiller
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Avg price
Incredible$43.05avg listing price — sweet spot $15–$100
Price range
Great$12.57–$88.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.1%90-day search growth — must beat 0% to launch
Review moat
Good1,120.09avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$100K$100K/yr · 96K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, yeti wine chiller is a $100K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 45/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
yeti wine chiller market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $129K–$172K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #359
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 3.9%
- Avg brand age
- 57 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
35
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
13%
- YETI64%
- Huski6%
- opux5%
- Oggi5%
- Hemli4%
- S'well3%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.1% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 4.3×
Top yeti wine chiller search terms
- yeti wine chiller41K/yr
- wine bottle cooler27K/yr
- portable wine cooler9K/yr
- yeti wine cooler12K/yr
- portable wine chiller6K/yr
- yeti wine bottle cooler1K/yr
Top yeti wine chiller products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YETI Rambler Wine Chiller Fits Most Wine Bottles White
YETI$71.654.8★654 rev
YETI Rambler Wine Chiller Fits Most Wine Bottles Cape Taupe
YETI$71.624.8★654 rev
YETI Rambler Wine Chiller Fits Most Wine Bottles Navy
YETI$71.424.8★654 rev
YETI Rambler Wine Chiller Fits Most Wine Bottles Tropical Pink
YETI$71.774.8★654 rev
OGGI Stainless Steel Double Wall Wine Cooler - Insulated Tabletop Wine Chiller for White Wine & Champagne Fits Most Standard Sized Bottles
Oggi$19.474.6★2,228 rev
Newest
by launch date
YETI Rambler 10 oz Wine Ceramic Lined Tumbler Cape Taupe
YETI$29.87109 rev
HEMLI Wine Bottle Chiller Insulator Sleeve Keeps Wine and Champagne Cold for 12 Hours Vacuum Insulated Wine Bottle Cooler
Hemli$31.11207 rev
YETI Rambler Wine Chiller Fits Most Wine Bottles Cape Taupe
YETI$71.62654 rev
BrMate Togosa 2-in-1 Wine Chiller Bucket & Pitcher | 100% Leakproof Locking Lid | Portable Chiller Fits Most Wine Champagne & Liquor Bottles | Perfect Wine Gift | 49oz (Nightfall Blue)
BrüMate$68.06176 rev
Keep Wine Cold for 6+ Hours Wine Chiller Double Walled Stainless Steel Wine Bottle Chiller | Vacuum Insulated Wine Chillers for Bottles | Fits Most 750ml Wine & Champagne Bottles
Bebekae$30.2886 rev
Trending
90-day click momentumBrMate Togosa 2-in-1 Wine Chiller Bucket & Pitcher | 100% Leakproof Locking Lid | Portable Chiller Fits Most Wine Champagne & Liquor Bottles | Perfect Wine Gift | 49oz (Nightfall Blue)
BrüMate$68.064.7★
YETI Rambler 10 oz Wine Ceramic Lined Tumbler Cape Taupe
YETI$29.874.7★
HEMLI Wine Bottle Chiller Insulator Sleeve Keeps Wine and Champagne Cold for 12 Hours Vacuum Insulated Wine Bottle Cooler
Hemli$31.114.7★
Huski Wine Chiller | Award Winning Iceless Design | Keeps Wine Cold up to 6 Hours | Wine Accessory | Next Generation Ice Bucket | Fits Some Champagne Bottles | Perfect Gift for Wine Lovers (White)
Huski$52.624.6★
opux 2 Bottle Wine Bag Carrier Insulated Leakproof Wine Cooler Navy Stripes
opux$21.074.6★
What buyers say about yeti wine chiller
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great for gift”
“Keeps wine chilled as long as a bucket of ice”
“Works As Advertised”
“works flawless clean design”
“Good looking fits most bottles”
“Great value”
“Easy to use”
“Works fairly well”
“not too heavy”
What buyers complain about
“will not keep a wine bottle cold for more than 1 hour”
“not the color it shows”
“Very small”
“It was extremely heavy”
“Not a New Product Sent to Me”
“Didnt really work”
“a total waste of money”
“Flimsy”
“It in the wine will warm up around the same time”
“But I saw rust in the bottom”
Top return reasons
Common questions
- Is yeti wine chiller profitable to sell on Amazon United States?
- The niche generates $100K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +49.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the yeti wine chiller niche?
- 14 brands and 35 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in yeti wine chiller?
- Top complaints mined from reviews: Temperature Retention, Color, Size-Overall. The return rate is 2.9%.
- When does demand for yeti wine chiller peak?
- Demand peaks in Jul–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the yeti wine chiller niche?
- Listings span $12.57–$88.68; the average listing price is $43.05 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.