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Yeti Wine Chiller

Fail

The products selling today already average 4.7★, so Yeti Wine Chiller is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$100K/yr96K searches / yr
90-day growth
+49.1%search demand this quarter
Competition
65%top-5 click share · 14 brands · 35 sellers

Flapen Score

Yeti Wine Chiller against its category

The dotted line is the Home & Kitchen average. Past it, Yeti Wine Chiller is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yeti Wine Chiller market on Amazon at a glance

Shoppers on Amazon United States searched for Yeti Wine Chiller 96K times last year and spent an estimated $100K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+49.1%
Conversion, latest week
2.4%
Market size, estimated
$100Ka year
Peak month
December4.3× the quietest month
Top search term
yeti wine chiller41K searches a year

02 · Price

A sale here is worth $43.05.

Listings sell for $43.05 on average, from $12.57 to $88.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $43.05 that is $4K to $11K a year per listing.

Average price
$43.05inside the $15 to $100 sweet spot
Price range
$12.57–$88.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #359 within Bar Tools & Drinkware. It carries 1,120 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#359in Bar Tools & Drinkware
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,120per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Yeti Wine Chiller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

35

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

13%

  • Brand 164%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Yeti Wine Chiller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Yeti Wine Chiller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti wine chiller41K/yr
  • wine bottle cooler27K/yr
  • portable wine cooler9K/yr
  • yeti wine cooler12K/yr
  • portable wine chiller6K/yr
  • yeti wine bottle cooler1K/yr

Reviews and returns

What reviews say buyers love and hate about Yeti Wine Chiller

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Temperature Retention”
2.9%of orders come back
“will not keep a wine bottle cold for more than 1 hour”
A buyer, on “Temperature Retention”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yeti Wine Chiller questions

Answered from the same tracked data.