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Yeti French Press

Fail

The top 5 brands take 100% of clicks, so Yeti French Press is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$407K/yr200K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
87%top-5 click share · 2 brands · 9 sellers

Flapen Score

Yeti French Press against its category

The dotted line is the Home & Kitchen average. Past it, Yeti French Press is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yeti French Press market on Amazon at a glance

Shoppers on Amazon United States searched for Yeti French Press 200K times last year and spent an estimated $407K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $407K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.1%
Market size, estimated
$407Ka year
Peak month
December2.7× the quietest month
Top search term
yeti french press123K searches a year

02 · Price

A sale here is worth $96.37.

Listings sell for $96.37 on average, from $50.75 to $128.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $96.37 that is $24K to $48K a year per listing.

Average price
$96.37inside the $15 to $100 sweet spot
Price range
$50.75–$128.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$24K–$48K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #32 within Coffee, Tea & Espresso. It carries 2,517 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#32in Coffee, Tea & Espresso
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,517per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Yeti French Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 213%

Demand

Yeti French Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Yeti French Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti french press123K/yr
  • yeti french press 64 oz18K/yr
  • yeti french press 32 oz22K/yr
  • yeti coffee press17K/yr
  • french press yeti10K/yr
  • yeti french press coffee maker7K/yr
  • yeti rambler french press4K/yr

Reviews and returns

What reviews say buyers love and hate about Yeti French Press

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Leak-Proof”
5.5%of orders come back
“Leaks from lid”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yeti French Press questions

Answered from the same tracked data.