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Yellow Vase

Fail

Shoppers spend an estimated $53K a year here, so Yellow Vase is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$53K/yr123K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
31%top-5 click share · 50 brands · 57 sellers

Flapen Score

Yellow Vase against its category

The dotted line is the Home & Kitchen average. Past it, Yellow Vase is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Vase market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Vase 123K times last year and spent an estimated $53K. The top 5 brands take 33% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
1.9%
Market size, estimated
$53Ka year
Top search term
yellow vase66K searches a year

02 · Price

A sale here is worth $22.10.

Listings sell for $22.10 on average, from $7.61 to $57.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.10 that is $0 to $2K a year per listing.

Average price
$22.10inside the $15 to $100 sweet spot
Price range
$7.61–$57.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #1,410 within Vases. It carries 419 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
15.0%
Average rank
#1,410in Vases
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
419per listing
Listings tracked
61

04 · Newcomers

1 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Yellow Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

50 falling

Sellers

57

Top-5 brand share

33%

Top 20: 74%

Top-5 click share

31%

Top 20: 66%

Open market

62%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Yellow Vase search demand

Weekly searches over the year. Pick a range.

3K2KApr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Yellow Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow vase66K/yr
  • yellow vases18K/yr
  • yellow glass vase11K/yr
  • yellow flower vase9K/yr
  • yellow vases home decor9K/yr
  • yellow ceramic vase6K/yr
  • small yellow vase5K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Vase

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Color”
24%of negative reviews mention “Size-Overall”
5.8%of orders come back
“They are small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yellow Vase questions

Answered from the same tracked data.