Is yellow vase profitable to sell on Amazon United States?

The niche generates $53K/yr across 61 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (48/100).

How competitive is the yellow vase niche?

50 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in yellow vase?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 5.8% — above our launch gate.

What does it cost to enter the yellow vase niche?

Listings span $7.61–$57.82; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.

yellow vase

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Avg price

Great$22.10

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$7.61–$57.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great418.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 123K searches

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, yellow vase is a $53K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 33% of demand. Verdict: Skip it — 48/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

yellow vase market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $33K–$44K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,410
Page quality: 0%
Prime: 98%
Sponsored: 79%
Out of stock: 15.0%
Avg brand age: 28 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

33%

Top 20: 74%

Top-5 click share

31%

Top 20: 66%

Open market

62%

Mfacoy9%
Antibcaoy8%
hjn7%
vaurcesa5%
kate spade new york4%
JSPYFITS4%

Demand

Weekly Amazon search volume, last 15 weeks — -10.4% search growth over the last 90 days.

Open Trend

Top yellow vase search terms

yellow vase66K/yr -11.5%1.2% conv.
yellow vases18K/yr +17.6%1.2% conv.
yellow glass vase11K/yr -23.5%0.5% conv.
yellow flower vase9K/yr -2.8%1.0% conv.
yellow vases home decor9K/yr -43.5%1.1% conv.
yellow ceramic vase6K/yr -10.3%1.1% conv.
small yellow vase5K/yr -15.2%0.8% conv.

All search terms

Top yellow vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mfacoy Ceramic Flower Vase Minimalist Decor Modern Home Decorative Vase Small Pampas Grass Vases for Kitchen Bedroom Office Living Room Bathroom Shelf Centerpiece Table Decorations (Yellow)

Mfacoy$12.314.6★365 rev

Yellow Ceramic Vase for Pampas Grass Modern Ribbed Matte Flower Vase Minimalist Decorative Vase for Home Decor Living Room Bathroom Shelf Table Centerpiece (Yellow)

Antibcaoy$12.244.9★15 rev

Modern Ceramic Vase Set Yellow Ribbed Matte Design 3-Piece Decorative Vases for Home Living Room Office (Yellow)

vaurcesa$21.274.7★204 rev

Kate Spade New York Yellow Make It Pop Small Vase 0.68

kate spade new york$23.734.7★251 rev

JSPYFITS Glass Hydroponic Flower Vase Double Balls Colored Glass Bubble Vase for Flower 7 Inches Glassvase Funky Vase for Home/Office/Weddings/Party Table Flower Dcor (Milky Yellow)

JSPYFITS$15.984.5★513 rev

Newest

by launch date

Sunddo Small Yellow Ceramic Bud Vase 4 Inch

Sunddo$15.7331 rev

3mo ago

Wancetang Yellow Vase 8 Inch Yellow Ceramic Vase for Flowers Modern Vases for Home Decor Decorative Centerpiece for Kitchen Table Living Room Farmhouse Decor

Wancetang$22.8427 rev

6mo ago

Yellow Ceramic Vase for Pampas Grass Modern Ribbed Matte Flower Vase Minimalist Decorative Vase for Home Decor Living Room Bathroom Shelf Table Centerpiece (Yellow)

Antibcaoy$12.2415 rev

6mo ago

Set of 4 Glass Bud Vase Set Small Vintage Clear Flower Vase Centerpieces for Table Bulk Cute Rustic Style Mini Vase for Home Decor Wedding Baby Shower Birthday Party(Champagne)

HAISIWLKJ$9.64202 rev

7mo ago

Set of 12 Glass Bud Vase Set Small Vintage Clear Flower Vase Centerpieces for Table Bulk Cute Rustic Style Mini Vase for Home Decor Wedding Baby Shower Birthday Party(Champagne)

HAISIWLKJ$18.87202 rev

7mo ago

What buyers say about yellow vase

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Color is very accurate”

Quality-Overall17%

“Very cute vases and good quality”

Size-Overall9%

“It fit her perfectly”

Design-Overall8%

“it is a well-constructed”

Advertised Vs Actual Product5%

“Better than expected”

Value For Money4%

“Great decorative piece for the price”

Brightness/Shine/Glow4%

“bar is bright and cherry”

Strength2%

“Very sturdy, great size”

Shape/Style2%

“Its a classic shape and look”

Weight Heavy1%

“Heavy glass and interesting shapes”

What buyers complain about

Size-Overall24%

“They are small”

Color23%

“Color not as pictured”

Quality-Overall10%

“Cheap looking”

Value For Money5%

“absolutely not worth the price”

Leak-Proof2%

“Leaking”

Moist/Dry2%

“Dried up, dusty, ugly”

Shape/Style2%

“not the best shapes or condition to use for floral art”

Advertised Vs Actual Product1%

“advertised color may be completely different”

Ease Of Cleaning1%

“A bit hard to wash”

Design-Overall1%

“Crappy looking”

Top return reasons

Size-Overall41%

Color33%

Advertised Vs Actual Product5%

Value For Money4%

Display Colors4%

Defective Material/Parts3%

Quality-Overall3%