Yellow Throw Pillow
MaybeThe top 5 products take only 21% of clicks. But demand is soft, at -8.2% this quarter, so Yellow Throw Pillow is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $250K/yr750K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 21%top-5 click share · 59 brands · 62 sellers
Flapen Score
Yellow Throw Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Yellow Throw Pillow is stronger. Inside it, weaker.
Market
The Yellow Throw Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Yellow Throw Pillow 750K times last year and spent an estimated $250K. The top 5 brands take 36% of clicks. Demand peaks in Mar–Apr. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.
- Searches, last 12 months
- 750K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $250Ka year
- Peak month
- March2.2× the quietest month
- Top search term
- yellow throw pillows151K searches a year
02 · Price
A sale here is worth $15.07.
Listings sell for $15.07 on average, from $4.75 to $48.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.07 that is $2K to $4K a year per listing.
- Average price
- $15.07inside the $15 to $100 sweet spot
- Price range
- $4.75–$48.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #423 within Decorative Pillows, Inserts & Covers. It carries 9,597 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #423in Decorative Pillows, Inserts & Covers
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 9,597per listing
- Listings tracked
- 95
04 · Newcomers
1 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Yellow Throw Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JOJUSIS Pack of 2 Faux Fur Plush Decorative Throw Pillow Covers Couch Cushion Case Soft Pillowcases (Mustard Yellow 18 x 18-Inch)
- Price
- $12.44
- Rating
- 4.7/5
- Reviews
- 3,092
- Age
- 3y ago
AVOIN colorlife Home Sweet Home Spring Summer Flowers Yellow Throw Pillow Covers 18 x 18 Inch Cushion Case for Sofa Couch Set of 4
- Price
- $12.90
- Rating
- 4.4/5
- Reviews
- 725
- Age
- 2y ago
Sioloc Yellow Flower Pillow Decorative Throw Pillow for Bed Cute Daisy Flower Shaped Floor Cushion for Pet Couch & Room Decor (15.7 Inch)
- Price
- $12.81
- Rating
- 4.5/5
- Reviews
- 578
- Age
- 2y ago
Yvrcen Ruffle Throw Pillow Covers Yellow 18x18 Inches 2 Pack
- Price
- $12.48
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago
GriNeed Throw Pillow Covers Mustard Yellow Set of 2 18x18 Inch Fall Pillow Covers Soft Velvet Farmhouse Neutral Decorative Pillowcases for Couch Sofa Bed Home Boho Decor Modern Cushion Covers
- Price
- $12.64
- Rating
- 4.6/5
- Reviews
- 2,198
- Age
- 2y ago
Trending
estimated 90-day click momentumYvrcen Ruffle Throw Pillow Covers Yellow 18x18 Inches 2 Pack
- Price
- $12.48
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago
MIULEE Pack of 2 Gold Throw Pillow Covers 18x18 Inch Mustard Yellow Summer Modern Boho Accent Decorative Pillow Covers Soft Chenille Farmhouse Cushion Covers for Home Decor Couch Bed Sofa Living Room
- Price
- $12.64
- Rating
- 4.7/5
- Reviews
- 1,066
- Age
- 2y ago
MIULEE Yellow Couch Pillow Covers 18x18 Inch Set of 2 Soft Chenille Summer Decorative Square Throw Pillow Covers Farmhouse for Sofa Living Room Bed
- Price
- $13.41
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 9mo ago
AELS Boho Decorative Textured Throw Pillow Covers 18x18 Organic Modern Mid Century Rainbow Tufted Pillow Case Farmhouse Rustic Geometric Woven Cushion Case for Bed Couch Sofa Mustard Yellow
- Price
- $9.65
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 2y ago
Home Brilliant Yellow Pillow Covers Summer Decorative Set of 2 Striped Corduroy Plush Velvet Throw Pillow Covers for Couch Decor 18x18 inch Light Yellow
- Price
- $13.98
- Rating
- 4.7/5
- Reviews
- 30,335
- Age
- 3y ago
Newest
by launch dateYvrcen Ruffle Throw Pillow Covers Yellow 18x18 Inches 2 Pack
- Price
- $12.48
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 7mo ago
All Smiles Throw Pillow Covers 18x18 Set of 2 Faux Fur Soft Fluffy Velvet Cushion Case Autumn Thanksgiving Decoration Farmhouse Home Decor for Couch Bed Sofa Living Room Mustard Yellow
- Price
- $14.27
- Rating
- 4.7/5
- Reviews
- 747
- Age
- 7mo ago
MIULEE Yellow Couch Pillow Covers 18x18 Inch Set of 2 Soft Chenille Summer Decorative Square Throw Pillow Covers Farmhouse for Sofa Living Room Bed
- Price
- $13.41
- Rating
- 4.6/5
- Reviews
- 1,869
- Age
- 9mo ago
Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Yellow
- Price
- $9.68
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 11mo ago
HIG Set of 2 Yellow Velvet Decorative Round Pleated Throw Pillows
- Price
- $28.69
- Rating
- 4.8/5
- Reviews
- 1,653
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
59 falling
Sellers
62
Est. top-5 brand share
36%
Top 20: 77%
Est. top-5 click share
21%
Top 20: 53%
Open market
60%
- MIULEE15%
- JOJUSIS6%
- AVOIN colorlife6%
- Home Brilliant5%
- Yvrcen5%
- CaliTime4%
Demand
Yellow Throw Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.2×
Search terms
Top Yellow Throw Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yellow throw pillows151K/yr
- yellow pillow covers118K/yr
- yellow pillows74K/yr
- mustard yellow throw pillow54K/yr
- yellow throw pillow43K/yr
- yellow pillow37K/yr
- yellow pillow covers 18 x 1825K/yr
- yellow pillow covers 20x2022K/yr
- yellow decorative pillow25K/yr
- mustard yellow pillow covers31K/yr
Reviews and returns
What reviews say buyers love and hate about Yellow Throw Pillow
We read the reviews and the return reasons for every product selling here.
“Way to BIG”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yellow Throw Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data