Is Yellow Throw Pillow profitable to sell on Amazon United States?

Flapen scores Yellow Throw Pillow 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $250K a year across 95 tracked products. 1 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -8.2% in the last 90 days.

How competitive is the Yellow Throw Pillow niche on Amazon United States?

59 brands and 62 sellers compete in Yellow Throw Pillow on Amazon United States. The top 5 Yellow Throw Pillow products take 21% of clicks, and the top 5 brands take 36%.

What do buyers complain about in Yellow Throw Pillow?

Yellow Throw Pillow buyers on Amazon United States complain most about Size-Overall, Fluffiness, and Advertised Vs Actual Product. An estimated 2.0% of orders come back.

When does demand for Yellow Throw Pillow peak?

Search demand for Yellow Throw Pillow on Amazon United States peaks in Mar–Apr, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Yellow Throw Pillow niche?

Yellow Throw Pillow sells for $15.07 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.75 to $48.03. The average product has 9,597 reviews, the count a new listing must catch up to.

Yellow Throw Pillow

Maybe

The top 5 products take only 21% of clicks. But demand is soft, at -8.2% this quarter, so Yellow Throw Pillow is a Maybe.

Filters No Dominant Brand

Flapen Score: 55
55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size: $250K/yr750K searches / yr
90-day growth: -8.2%search demand this quarter
Competition: 21%top-5 click share · 59 brands · 62 sellers

Flapen Score

Yellow Throw Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Yellow Throw Pillow is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Yellow Throw Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Throw Pillow 750K times last year and spent an estimated $250K. The top 5 brands take 36% of clicks. Demand peaks in Mar–Apr. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 750K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months: 750K
Growth, 90 days vs prior 90: -8.2%
Conversion, latest week: 2.2%
Market size, estimated: $250Ka year
Peak month: March2.2× the quietest month
Top search term: yellow throw pillows151K searches a year

02 · Price

A sale here is worth $15.07.

Listings sell for $15.07 on average, from $4.75 to $48.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.07 that is $2K to $4K a year per listing.

Average price: $15.07inside the $15 to $100 sweet spot
Price range: $4.75–$48.03
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #423 within Decorative Pillows, Inserts & Covers. It carries 9,597 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 6.0%
Average rank: #423in Decorative Pillows, Inserts & Covers
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 9,597per listing
Listings tracked: 95

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 17
Successful launches: 1Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Yellow Throw Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

21%

Top 20: 53%

Open market

60%

Brand 115%
Brand 26%
Brand 36%
Brand 45%
Brand 55%
Brand 64%

Demand

Yellow Throw Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr · busiest ÷ quietest = 2.2×

Search terms

Top Yellow Throw Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

yellow throw pillows151K/yr +4.1%1.4% conv.
yellow pillow covers118K/yr -16.9%1.6% conv.
yellow pillows74K/yr -5.2%1.3% conv.
mustard yellow throw pillow54K/yr -15.8%1.7% conv.
yellow throw pillow43K/yr +18.4%1.0% conv.
yellow pillow37K/yr +19.2%0.9% conv.
yellow pillow covers 18 x 1825K/yr -30.5%2.9% conv.
yellow pillow covers 20x2022K/yr -25.4%0.4% conv.
yellow decorative pillow25K/yr +0.1%0.7% conv.
mustard yellow pillow covers31K/yr -20.1%1.4% conv.

Reviews and returns

What reviews say buyers love and hate about Yellow Throw Pillow

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”

11%of negative reviews mention “Size-Overall”

2.0%of orders come back

“Way to BIG”

A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Yellow Throw Pillow questions

Answered from the same tracked data.

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