Yellow Throw Blanket

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months

735K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

2.3%

Market size, estimated

$297Ka year

Peak month

March1.6× the quietest month

Top search term

yellow throw blanket179K searches a year

Listings sell for $17.88 on average, from $9.90 to $37.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.88 that is $2K to $4K a year per listing.

Average price

$17.88inside the $15 to $100 sweet spot

Price range

$9.90–$37.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

4.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #438 within Throws. It carries 8,217 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#438in Throws

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

8,217per listing

Listings tracked

47

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months