Is Yellow Throw Blanket profitable to sell on Amazon United States?

Flapen scores Yellow Throw Blanket 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $297K a year across 47 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +2.3% in the last 90 days.

How competitive is the Yellow Throw Blanket niche on Amazon United States?

27 brands and 37 sellers compete in Yellow Throw Blanket on Amazon United States. The top 5 Yellow Throw Blanket products take 36% of clicks, and the top 5 brands take 50%.

What do buyers complain about in Yellow Throw Blanket?

Yellow Throw Blanket buyers on Amazon United States complain most about Color, Thickness, and Quality-Overall. An estimated 4.3% of orders come back.

When does demand for Yellow Throw Blanket peak?

Search demand for Yellow Throw Blanket on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Yellow Throw Blanket niche?

Yellow Throw Blanket sells for $17.88 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.90 to $37.13. The average product has 8,217 reviews, the count a new listing must catch up to.

Yellow Throw Blanket

Maybe

The top 5 brands take only 50% of clicks. But the average product has 8,217 reviews to catch up to, so Yellow Throw Blanket is a Maybe.

Filters No Dominant Brand

Flapen Score: 52
52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size: $297K/yr735K searches / yr
90-day growth: +2.3%search demand this quarter
Competition: 36%top-5 click share · 27 brands · 37 sellers

Flapen Score

Yellow Throw Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Yellow Throw Blanket is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Yellow Throw Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Throw Blanket 735K times last year and spent an estimated $297K. The top 5 brands take 50% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 735K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months: 735K
Growth, 90 days vs prior 90: +2.3%
Conversion, latest week: 2.3%
Market size, estimated: $297Ka year
Peak month: March1.6× the quietest month
Top search term: yellow throw blanket179K searches a year

02 · Price

A sale here is worth $17.88.

Listings sell for $17.88 on average, from $9.90 to $37.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.88 that is $2K to $4K a year per listing.

Average price: $17.88inside the $15 to $100 sweet spot
Price range: $9.90–$37.13
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #438 within Throws. It carries 8,217 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 100%
Out of stock, average day: 13.2%
Average rank: #438in Throws
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 8,217per listing
Listings tracked: 47

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Yellow Throw Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

36%

Top 20: 73%

Open market

45%

Brand 118%
Brand 211%
Brand 39%
Brand 47%
Brand 56%
Brand 65%

Demand

Yellow Throw Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Yellow Throw Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

yellow throw blanket179K/yr +9.4%2.5% conv.
yellow blanket107K/yr +12.4%2.4% conv.
gold throw blanket133K/yr -25.8%1.2% conv.
mustard yellow throw blanket56K/yr -1.3%1.8% conv.
gold blanket43K/yr -14.8%0.9% conv.
yellow throw26K/yr +4.3%2.4% conv.
mustard throw blanket33K/yr -8.1%2.4% conv.
light yellow throw blanket20K/yr +35.5%1.8% conv.
butter yellow blanket12K/yr +177.3%0.8% conv.
butter yellow throw blanket12K/yr +94.3%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Yellow Throw Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”

17%of negative reviews mention “Color”

4.3%of orders come back

“The color IS NOT as advertised”

A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Yellow Throw Blanket questions

Answered from the same tracked data.

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