Is yellow mums profitable to sell on Amazon United States?

The niche generates $9K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +62.7%. Flapen's verdict: Skip it (42/100).

How competitive is the yellow mums niche?

7 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in yellow mums?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 6.1% — above our launch gate.

What does it cost to enter the yellow mums niche?

Listings span $7.76–$20.62; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.

yellow mums

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Review moat

Great224.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Great+62.7%

90-day search growth — must beat 0% to launch

Avg price

Good$14.14

avg listing price — sweet spot $15–$100

Price range

Okay$7.76–$20.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$9K

$9K/yr · 19K searches

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, yellow mums is a $9K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 42/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

yellow mums market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $11K–$14K; units × avg price
Conversion rate: 3.2%
Avg BSR: #4,175
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 21.3%
Avg brand age: 19 months
Avg seller age: 317 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Kimura's Cabin24%
SITUMEIZI20%
dybyss15%
OFIGAS13%
silllule11%
Kinisty9%
Open — no brand owns it (1 brand, 9%)

Demand

Weekly Amazon search volume, last 43 weeks — +62.7% search growth over the last 90 days.

Open Trend

Top yellow mums search terms

yellow mums8K/yr +54.3%1.6% conv.
fake yellow mums4K/yr +40.2%0.0% conv.
yellow mums artificial flowers outdoor7K/yr +185.4%1.7% conv.

All search terms

Top yellow mums products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kimuras Cabin 20pcs Fake Chrysanthemum Artificial Flowers Faux Silk Mums with Stem Balls Flowers for Vase Fillers Easter Home Table Floral Arrangements Wedding Party DIY Decoration(Yellow)

Kimura's Cabin$16.914.6★451 rev

SITUMEIZI 12 Pcs Yellow Artificial Chrysanthemums Flowers Ball Flower Fake Mums Silk for Fall Thanksgiving Day Wedding Home Kitchen Decoration Floral Arrangement

SITUMEIZI$13.434.1★235 rev

dybyss 10 Bunches Artificial Sunset Mums Artificial Outdoor Sunset Flowers UV Resistant Waterproof Windproof Look Real Fall Vibrant for Sunsets Flowers Outside Decoration (Yellow)

dybyss$12.313.7★29 rev

OFIGAS 5PCS Funsdecor Artificial Sunset Mums Waterproof & Windproof Fake Flowers for Outdoor Fall Decor Realistic Daisy with Eucalyptus Full & Vibrant Look (Yellow)

OFIGAS$10.854.5★14 rev

10Pcs Yellow Stemless Chrysanthemums Balls Fake Flowers Pompom Mums

silllule$7.763.9★67 rev

Newest

by launch date

dybyss 10 Bunches Artificial Sunset Mums Artificial Outdoor Sunset Flowers UV Resistant Waterproof Windproof Look Real Fall Vibrant for Sunsets Flowers Outside Decoration (Yellow)

dybyss$12.3129 rev

9mo ago

OFIGAS 5PCS Funsdecor Artificial Sunset Mums Waterproof & Windproof Fake Flowers for Outdoor Fall Decor Realistic Daisy with Eucalyptus Full & Vibrant Look (Yellow)

OFIGAS$10.8514 rev

11mo ago

DuHouse 6pcs Artificial Flowers Faux Silk Pompon Mum Silk Small Mini Chrysanthemum Ball with Stems for DIY Wedding Bouquets Centerpieces Vase Home Table Kitchen Decorations

DuHouse$20.62399 rev

1y ago

SITUMEIZI 12 Pcs Yellow Artificial Chrysanthemums Flowers Ball Flower Fake Mums Silk for Fall Thanksgiving Day Wedding Home Kitchen Decoration Floral Arrangement

SITUMEIZI$13.43235 rev

1y ago

10Pcs Yellow Stemless Chrysanthemums Balls Fake Flowers Pompom Mums

silllule$7.7667 rev

2y ago

What buyers say about yellow mums

What buyers praise and complain about, mined from review topics.

What buyers love

Color27%

“The colors are nice”

Value For Money23%

“Excellent value for money”

Quality-Overall17%

“Simply they are beautiful”

Brightness/Shine/Glow8%

“Bright and pretty”

Durability7%

“Long lasting fade resistant”

Maintenance And Repair3%

“These are maintenance free so I didn't have to do anything else”

Suitable For Indoor2%

“I am using mine indoors”

Assembly/Installation2%

“I placed in a wreath Im making so they are quite easy to assemble”

Size-Overall2%

“they fit perfectly”

What buyers complain about

Size-Overall21%

“Too small not as expected”

Quality-Overall17%

“The product looks very Cheap”

Brightness/Shine/Glow17%

“They are not very bright or pretty”

Advertised Vs Actual Product8%

“The flowers look nothing like the Pictures”

Water Resistance6%

“not easy to water”

Top return reasons

Size-Overall39%

Color19%

Advertised Vs Actual Product11%

Quality-Overall9%

Value For Money6%

Display Colors5%

Material Quality4%

Strength2%

Durability1%

Defective Material/Parts1%

Common questions

Is yellow mums profitable to sell on Amazon United States?: The niche generates $9K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +62.7%. Flapen's verdict: Skip it (42/100).
How competitive is the yellow mums niche?: 7 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in yellow mums?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Brightness/Shine/Glow. The return rate is 6.1% — above our launch gate.
What does it cost to enter the yellow mums niche?: Listings span $7.76–$20.62; the average listing price is $14.14 (sweet spot $15–$100). The average incumbent carries 224 reviews — the moat a new listing must climb.