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Yellow Mums

Fail

Shoppers spend an estimated $9K a year here, so Yellow Mums is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$9K/yr19K searches / yr
90-day growth
+62.7%search demand this quarter
Competition
82%top-5 click share · 7 brands · 9 sellers

Flapen Score

Yellow Mums against its category

The dotted line is the Home & Kitchen average. Past it, Yellow Mums is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Mums market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Mums 19K times last year and spent an estimated $9K. The top 5 brands take 82% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+62.7%
Conversion, latest week
3.2%
Market size, estimated
$9Ka year
Top search term
yellow mums8K searches a year

02 · Price

A sale here is worth $14.14.

Listings sell for $14.14 on average, from $7.76 to $20.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $14.14 that is $0 to $1K a year per listing.

Average price
$14.14under the $15 to $100 sweet spot
Price range
$7.76–$20.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #4,175 within Artificial Flowers. It carries 224 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
21.3%
Average rank
#4,175in Artificial Flowers
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
224per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Yellow Mums products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

9

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

9%

  • Brand 124%
  • Brand 220%
  • Brand 315%
  • Brand 413%
  • Brand 511%
  • Brand 69%
  • Open — no brand owns it (1 brand, 9%)

Demand

Yellow Mums search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 52.0× · 10 of 12 months tracked

Search terms

Top Yellow Mums search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow mums8K/yr
  • fake yellow mums4K/yr
  • yellow mums artificial flowers outdoor7K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Mums

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Color”
21%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Too small not as expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Yellow Mums questions

Answered from the same tracked data.