Skip to content

Yellow Chair

Maybe

The top 5 brands take only 36% of clicks. But buyers convert on only 0.4% of searches, so Yellow Chair is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$158K/yr226K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
18%top-5 click share · 75 brands · 83 sellers

Flapen Score

Yellow Chair against its category

The dotted line is the Home & Kitchen average. Past it, Yellow Chair is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Chair 226K times last year and spent an estimated $158K. The top 5 brands take 36% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
0.4%
Market size, estimated
$158Ka year
Peak month
August1.4× the quietest month
Top search term
yellow chair63K searches a year

02 · Price

A sale here is worth $154.92.

Listings sell for $154.92 on average, from $16.52 to $353.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $154.92 that is $0 to $15K a year per listing.

Average price
$154.92above the $15 to $100 sweet spot
Price range
$16.52–$353.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #859 within Living Room Furniture. It carries 352 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
25%
Out of stock, average day
22.1%
Average rank
#859in Living Room Furniture
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
102

04 · Newcomers

6 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
6Amazon's first-year sales bar
Average brand age
25 months

Products

Top Yellow Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

75 rising

Sellers

83

Top-5 brand share

36%

Top 20: 67%

Top-5 click share

18%

Top 20: 48%

Open market

62%

  • Brand 114%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Yellow Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Yellow Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow chair63K/yr
  • yellow accent chair60K/yr
  • yellow chairs16K/yr
  • mustard accent chair12K/yr
  • mustard yellow accent chair9K/yr
  • mustard yellow chair8K/yr
  • mustard chair8K/yr
  • yellow accent chairs6K/yr
  • yellow arm chair5K/yr
  • yellow armchair6K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Chair

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Size-Overall”
2.7%of orders come back
“It's small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yellow Chair questions

Answered from the same tracked data.