Yellow Candles

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

4.8%

Market size, estimated

$100Ka year

Peak month

April1.9× the quietest month

Top search term

yellow candles70K searches a year

Listings sell for $12.90 on average, from $5.85 to $28.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.90 that is $0 to $1K a year per listing.

Average price

$12.90under the $15 to $100 sweet spot

Price range

$5.85–$28.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #122 within Candles. It carries 1,028 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

9.8%

Average rank

#122in Candles

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,028per listing

Listings tracked

58

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months