Is yellow balloons profitable to sell on Amazon United States?

The niche generates $239K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +54.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the yellow balloons niche?

17 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in yellow balloons?

Top complaints mined from reviews: Quality-Overall, Color, Inflation/Deflation. The return rate is 2.9%.

When does demand for yellow balloons peak?

Demand peaks in May–Jun; the busiest month runs 3.7× the quietest.

What does it cost to enter the yellow balloons niche?

Listings span $4.37–$9.90; the average listing price is $7.38 (sweet spot $15–$100). The average incumbent carries 3,196 reviews — the moat a new listing must climb.

yellow balloons

Worth a look

Shows searches that convert (9.6% search→purchase), but prices mostly outside the sweet spot ($4.37–$9.90) keeps it on the watch list.

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+54.0%

90-day search growth — must beat 0% to launch

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$239K

$239K/yr · 337K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,196

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.38

avg listing price — sweet spot $15–$100

Price range

Bad$4.37–$9.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, yellow balloons is a $239K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

yellow balloons market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $295K–$369K; units × avg price
Conversion rate: 9.6%
Avg BSR: #124
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.2%
Avg brand age: 32 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

17%

PartyWoo37%
awenztech16%
FOTIOMRG13%
Bezente7%
rubfac6%
EMART4%
Open — no brand owns it (11 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.0% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 3.7×

Open Trend

Top yellow balloons search terms

yellow balloons241K/yr +54.3%9.8% conv.
globos amarillos27K/yr +40.6%6.1% conv.
yellow ballons11K/yr +40.5%7.1% conv.
yellow balloon9K/yr +38.0%4.9% conv.
balloons yellow8K/yr +86.1%8.3% conv.
yellow balloons 12 inch7K/yr +40.2%12.6% conv.
yellow balloons different sizes8K/yr +39.2%9.2% conv.
party woo yellow balloons5K/yr +103.1%12.0% conv.
yellow latex balloons4K/yr +87.2%11.2% conv.
neon yellow balloons4K/yr +100.3%3.0% conv.

All search terms

Top yellow balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PartyWoo Yellow Balloons 140pcs Different Sizes of 18 12 10 5 Inch Matte Yellow Latex Balloon Arch Kit Garland for Easter Bee Baby Shower Sunflower Birthday Graduation Party Decorations Yellow-Y55

PartyWoo$9.594.5★8,983 rev

FOTIOMRG Yellow Balloons 12 inch 50 Pack Yellow Party Balloons Good Quality for Birthday Graduation Baby Shower Wedding Sunflower Bee Party Decorations (with Yellow Ribbon)

FOTIOMRG$6.244.7★2,153 rev

Bezente Yellow Balloons Latex Party Balloons - 100 Pack 12 inch Round Helium Yellow Balloons for Birthday Sunflower Party Decorations

Bezente$8.404.6★13,546 rev

Pastel Yellow balloons 12 inch Light Yellow Latex Balloons 50pcs Party Balloon for Gender Reveal Baby Shower Birthday Party Decorations

awenztech$6.094.7★1,946 rev

PartyWoo Yellow Balloons 50pcs 12 Inch Latex Helium Balloon for Birthday Baby Shower Graduation Sunflower Anniversary Engagement Bee Hawaiian Beach Lemon Theme Party Decorations Yellow-Y55

PartyWoo$6.544.5★12,045 rev

Newest

by launch date

RUBFAC 154pcs Pastel Yellow Balloons Different Sizes 18 12 10 5 Inches Light Yellow Balloons Garland Arch for Easter Birthday Wedding Anniversary Baby Shower Party Decoration

rubfac$8.68831 rev

7mo ago

RUBFAC Yellow Balloons 65pcs 12 Inch Party Balloon with Ribbons for Birthday Baby Shower Masquerade Party Decorations

rubfac$4.372,832 rev

8mo ago

Patimate Yellow Balloons 100 Pack 12 inch Round Yellow Latex Party Balloons for Birthday Graduation Baby Shower Wedding Sunflower Bee Hawaiian Beach Lemon Theme Party Decorations Arch Garland

Patimate$6.33287 rev

9mo ago

KAWKALSH Yellow Balloon 110pcs 12 Inch Thickened Latex Party Balloons Helium Bright Color for Birthday Baby Shower Wedding Party Supplies Arch Garland Decoration

KAWKALSH$7.731,473 rev

1y ago

Yellow Balloon 12 inch 100 Pack Latex Party Balloons Round Helium Yellow Balloons for Birthday Sunflower Party Decorations

ASIYUHY$7.582,903 rev

1y ago

What buyers say about yellow balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“The colors are bright”

Quality-Overall22%

“They are very well made”

Advertised Vs Actual Product9%

“It does what it is supposed to”

Durability9%

“They are durable and look wonderful”

Value For Money5%

“Good value”

Inflation/Deflation3%

“were easy to inflate”

Soft Feel2%

“Soft and muted”

Strength2%

“Very sturdy”

Thickness2%

“the balloons had a great thickness”

Ease Of Use2%

“easy to work with”

What buyers complain about

Quality-Overall32%

“Poor quality, many defective, boo”

Color9%

“So, disappointed too many orange balloons, and the yellows were not a pretty color as the picture shown”

Inflation/Deflation9%

“Most of these balloons popped while inflating”

Adhesion/Stickiness7%

“They were sticking to each other”

Strength5%

“They were too stuck together to blow up”

Stretchability/Expandability/Elasticity2%

“They aren't very soft/stretchy”

Size-Overall2%

“It's lost some size”

Durability2%

“Didnt held up”

Assembly/Installation2%

“Oh my goodness this was the most stressful install I've done”

Noise Level2%

“it was so loud”

Top return reasons

Color49%

Value For Money15%

Inflation/Deflation8%

Quality-Overall7%

Size-Overall7%

Advertised Vs Actual Product4%

Functionality-Overall2%

Thin1%

Material Quality1%

Brightness/Shine/Glow1%

Common questions

Is yellow balloons profitable to sell on Amazon United States?: The niche generates $239K/yr across 31 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +54.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the yellow balloons niche?: 17 brands and 22 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in yellow balloons?: Top complaints mined from reviews: Quality-Overall, Color, Inflation/Deflation. The return rate is 2.9%.
When does demand for yellow balloons peak?: Demand peaks in May–Jun; the busiest month runs 3.7× the quietest.
What does it cost to enter the yellow balloons niche?: Listings span $4.37–$9.90; the average listing price is $7.38 (sweet spot $15–$100). The average incumbent carries 3,196 reviews — the moat a new listing must climb.