yankee candles original jar candles
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.52–$55.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$387K$387K/yr · 248K searches
Review moat
Okay1,681.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yankee candles original jar candles is a $387K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
yankee candles original jar candles market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $460K–$552K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #337
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
4 rising
Sellers
150
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
26%
Top 20: 64%
Open market
0%
- Yankee Candle86%
- Village Candle14%
- YOROXRG0%
- Glade0%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -42.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.1×
Top yankee candles original jar candles search terms
- yankee candles original jar candles117K/yr
- small yankee candles24K/yr
- yankee candle large jar29K/yr
- yankee candles sweet & spicy12K/yr
- yankee candles large jar9K/yr
- yankee candles fruity8K/yr
- small yankee candles clearance8K/yr
- yankee candle original jar candles10K/yr
- yankee candles floral7K/yr
- yankee candles signature candles16K/yr
Top yankee candles original jar candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.114.6★937 rev
Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable
Yankee Candle$16.364.6★1,897 rev
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.304.6★2,452 rev
Yankee Candle Home Sweet Home Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable
Yankee Candle$15.934.6★895 rev
Yankee Candle Mini Jar Scented Candles Small Single Wick Candle Set Soy Wax Blend Vanilla Cupcake Lilac Blossoms Coconut Beach Pink Sands (Sweet Serenity Variety Pack)
Yankee Candle$20.844.1★86 rev
Newest
by launch dateYankee Candle Sage & Citrus Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.11937 rev
Yankee Candle Mid Summers Night Scented Candle 22oz Large Jar with up to 150 Hour Burn Giftable
Yankee Candle$16.361,897 rev
Yankee Candle Balsam & Cedar Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.302,452 rev
Yankee Candle Home Sweet Home Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable
Yankee Candle$15.93895 rev
Yankee Candle Vanilla Cupcake Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.71979 rev
Trending
90-day click momentum
Yankee Candle Minis Jar Zen Oasis Fragrance Premium Scented Votives for Calm Relaxation Ambient Lighting and Aesthetic Room Decor 1.3 Ounce (Variety Pack)
Yankee Candle$20.964.1★
Yankee Candle Beach Walk Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.824.6★
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.734.6★
Yankee Candle Iced Berry Lemonade Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.024.6★
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.514.7★
What buyers say about yankee candles original jar candles
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“fair price”
“the quality is always consistent”
“Easy to light”
“Christmas gift”
“Strong lasting”
“Just What I Was Looking For”
“The green color is beautiful”
“Its also a good size”
“It fills the room well without ever becoming too strong or overwhelming which is always a big plus”
What buyers complain about
“Bad smell”
“A bit pricey”
“Bad quality”
“The wicks are too short”
“Not strong”
“This is obviously a fire hazard”
“it didn't last”
“this is NOT the same”
“I cant believe I got a used candle”
“I couldnt give as a gift I decided to”
Top return reasons
Common questions
- Is yankee candles original jar candles profitable to sell on Amazon United States?
- The niche generates $387K/yr across 71 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the yankee candles original jar candles niche?
- 4 brands and 150 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in yankee candles original jar candles?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.
- When does demand for yankee candles original jar candles peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.1× the quietest.
- What does it cost to enter the yankee candles original jar candles niche?
- Listings span $6.52–$55.91; the average listing price is $18.39 (sweet spot $15–$100). The average incumbent carries 1,681 reviews — the moat a new listing must climb.