yankee candle tea lights
Worth a lookShows low returns (1.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good558.41avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.77–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$68K$68K/yr · 71K searches
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yankee candle tea lights is a $68K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
yankee candle tea lights market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $70K–$88K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #2,494
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 29.2%
- Avg brand age
- 54 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
54
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
24%
Top 20: 61%
Open market
1%
- PartyLite38%
- Shortie's Candle Company30%
- Yankee Candle29%
- DEYBBY1%
- WINICE1%
- Conelist1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -28.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top yankee candle tea lights search terms
- partylite candles18K/yr
- yankee candle tea lights14K/yr
- partylite12K/yr
- shorties candles9K/yr
- partylite tealight candles8K/yr
- shorties tealight candles4K/yr
- yankee candles tea lights2K/yr
- yankee tea lights candles scented1K/yr
- yankee candle tea lights scented4K/yr
Top yankee candle tea lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PartyLite Set of 15 Tea Lights Sampler Candles Aromatherapy Tribute to Tokyo Scented Candles Gift Set Up to 4 to 6 Hours Burn Time
PartyLite$15.894.3★63 rev
Vanilla Bean Premium Tealight Candles Bulk Pack - 24 Beige Highly Scented Tea Lights - Beautiful Candlelight - Made in the USA - Bakery & Food Collection
Shortie's Candle Company$24.134.5★190 rev
Yankee Candle Lemon Lavender Tea Light Candles Festive Scent | Count 12
Yankee Candle$16.394.4★239 rev
Yankee Candle Pink Sands Box of 12 Tea Lights
Yankee Candle$17.294.6★210 rev
PartyLite Mulberry Scented Notes of Tart Black Currant Sweet Blackberry Juicy Mulberry & Jewels of Pomegranate 13.2oz 3-Wick Jar Candle 45 Hour Burn Time Luxurious Fragrance Perfect for Gifting
PartyLite$24.394.2★58 rev
Newest
by launch date
Yankee Candle Amber & Sandalwood Tea Light Candles Premium Plant Wax Scented Tealights 12 Count Beige Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$20.546 rev
Yankee Candle Coconut Beach Tea Light Candles Premium Plant Wax Scented Tealights 12 Count White Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$20.043 rev
Yankee Candle Balsam & Cedar Tea Light Candles Premium Plant Wax Scented Tealights for Christmas Holiday 12 Count Green Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$25.5418 rev
PartyLite Tea Lights Sampler Ginger and Coconut with Lavender Scented Candles Gift Set of 12 Aromatherapy with up to 4 to 6 Hours Burn Time Ideal for Home Decor Holiday Gifting and Celebration
PartyLite$15.9724 rev
PartyLite Gift Set of 12 Universal Tea Lights Fig Fatale Scented Notes of Apricot Green Fig Peach Mango Strawberry and Vanilla 4-6 Hour Burn Time Luxurious & Rich Perfect for Gifting
PartyLite$13.6814 rev
Trending
90-day click momentumPartyLite Gift Set of 12 Universal Tea Lights Fig Fatale Scented Notes of Apricot Green Fig Peach Mango Strawberry and Vanilla 4-6 Hour Burn Time Luxurious & Rich Perfect for Gifting
PartyLite$13.684.2★
PartyLite Tea Lights Sampler Ginger and Coconut with Lavender Scented Candles Gift Set of 12 Aromatherapy with up to 4 to 6 Hours Burn Time Ideal for Home Decor Holiday Gifting and Celebration
PartyLite$15.974.6★
PartyLite Set of 12 Tea Lights Candles Cedarwood & Vanilla Scent Aromatherapy Scented Candles Gift Set Up to 4 to 6 Hours Burn Time
PartyLite$15.743.6★
PartyLite Set of 12 Tea Lights Sampler Candles Aromatherapy Youre Fruity Scented Candles Gift Set Up to 4 to 6 Hours Burn Time
PartyLite$15.444.5★
Yankee Candle Coconut Beach Tea Light Candles Premium Plant Wax Scented Tealights 12 Count White Up to 5 Hours Burn Time Natural Fiber Wick 0.44 oz Each
Yankee Candle$20.043.6★
What buyers say about yankee candle tea lights
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Much better quality than much larger candles I have purchased”
“gives off more light”
“Fair price”
“the colors are really nice”
“Just as advertised”
“A Christmas gift my mother in law loves every year”
“They are long-lasting”
“Fun”
“Fit perfectly in my candle holder”
What buyers complain about
“Weird smell”
“Wasted money”
“Very disappointed with the quality of the candle”
“They were shorter than I wanted”
“Fire hazard”
“Some melting with the order and was sticky”
“colors were not as bright as the picture”
“and they definitely do not work for that”
“Not too strong/over powering”
“the wax was really thin”
Top return reasons
Common questions
- Is yankee candle tea lights profitable to sell on Amazon United States?
- The niche generates $68K/yr across 70 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the yankee candle tea lights niche?
- 7 brands and 54 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in yankee candle tea lights?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 1.1%.
- When does demand for yankee candle tea lights peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the yankee candle tea lights niche?
- Listings span $5.77–$26.34; the average listing price is $17.56 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.