Yankee Candle Tea Lights

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

-28.3%

Conversion, latest week

5.4%

Market size, estimated

$68Ka year

Peak month

December2.8× the quietest month

Top search term

partylite candles18K searches a year

Listings sell for $17.56 on average, from $5.77 to $26.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.56 that is $0 to $2K a year per listing.

Average price

$17.56inside the $15 to $100 sweet spot

Price range

$5.77–$26.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #2,494 within Candles. It carries 558 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

29.2%

Average rank

#2,494in Candles

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

558per listing

Listings tracked

70

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months