wreath stand
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.67avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$10.37–$52.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great463.31avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.5%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 100K searches
According to Flapen's Amazon United States niche tracking, wreath stand is a $42K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
wreath stand market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $74K–$89K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #350
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 6.3%
- Avg brand age
- 45 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
24
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
45%
Top 20: 87%
Open market
38%
- Amazon Basics15%
- FULAIERGD10%
- Josmimic10%
- X-Kingsun10%
- Mervkis9%
- Lineshading8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top wreath stand search terms
- wreath stand52K/yr
- wreath stands for display20K/yr
- wreath easel8K/yr
- wreath holder stand7K/yr
- wreath stands7K/yr
- wreath display stand5K/yr
Top wreath stand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Easel Display Stand Instant Floor Poster Lightweight Collapsible and Portable with Tripod Base Black Steel (supports 5 pounds)
Amazon Basics$11.524.4★10,883 rev
FULAIERGD 2 Pcs Christmas Metal Wreath Stand Holder - Detachable Wreath Holder for Cemetery Wreath Easel for Wedding Flower Display Wreath Holder for Grave Gravestone Indoor Outdoor Decorations
FULAIERGD$33.063.8★30 rev
X-Kingsun 2Pcs 18In Christmas Wreath Stand Christmas Wreath Holder for Cemetery Gravestone Wreath Stands Large Wire Easel Flower Holders for Grave Holiday Outdoor
X-Kingsun$24.833.3★27 rev
Purse Display Stand Height-Adjustable Tabletop Handbag Holder Multi-Use Display Rack and Banner Stand for Happy Birthday Banners Lanterns and Wreaths for Home Retail and Party Use Black
Josmimic$10.904.6★455 rev
pickpiff Adjustable Purse Display Stands - Black Tabletop Display Holder for Handbags Wreaths and Banners for Home Closets Retail Displays and Vendor Booths (1-Pack)
pickpiff$10.374.5★152 rev
Newest
by launch date
Teecyhooo 1 Set 65 Wreath Stands Making Tool Kit Metal Floral Easel with Floral Foam Cage Collapsible Wreath and Flowers Arrangement Stand for Grave Holiday Indoor Outdoor Decor
Teecyhooo$35.824 rev
X-Kingsun 2Pcs 18In Christmas Wreath Stand Christmas Wreath Holder for Cemetery Gravestone Wreath Stands Large Wire Easel Flower Holders for Grave Holiday Outdoor
X-Kingsun$24.8327 rev
X-Kingsun 2Pcs 30In Christmas Wreath Stand Christmas Wreath Holder for Cemetery Gravestone Wreath Stands Large Wire Easel Flower Holders for Grave Holiday Outdoor
X-Kingsun$28.6527 rev
PH PandaHall Wooden Wreath Stand Wreath Easel Stand Christmas Wreaths Holder Wood Flower Garlands Display Removable Garlands Showcase for Xmas Halloween Holiday Party Wedding Birthday Decoration
PH PandaHall$17.496 rev
Display Stand for Wreath Handbag Purse Standing Metal Wreath Hanger Holder
Mervkis$38.0445 rev
Trending
90-day click momentumX-Kingsun 2Pcs 18In Christmas Wreath Stand Christmas Wreath Holder for Cemetery Gravestone Wreath Stands Large Wire Easel Flower Holders for Grave Holiday Outdoor
X-Kingsun$24.833.3★
Teecyhooo 1 Set 65 Wreath Stands Making Tool Kit Metal Floral Easel with Floral Foam Cage Collapsible Wreath and Flowers Arrangement Stand for Grave Holiday Indoor Outdoor Decor
Teecyhooo$35.823.0★
Frienda 1 Pcs Black Wreath Stand for Cemetery Adjustable Height 23.6 to 35.4 Cross Design with Hook for Hanging Wreath Hole for Floral Arrangement Outdoor Christmas Grave Gravestone Decoration
Frienda$29.275.0★
Display Stand for Wreath Handbag Purse Standing Metal Wreath Hanger Holder
Mervkis$38.044.2★
27 x 12 Inch Wreath Easel Stand Board for Making Wreaths Display Spring Independence Day Wedding Wood Wreath Holder Making Easel Assistant Tabletop Display for Craft Tool No Garland(Natural Wood)
Lineshading$42.804.3★
What buyers say about wreath stand
What buyers praise and complain about, mined from review topics.What buyers love
“It is very sturdy”
“Easy to assemble”
“Excellent price”
“Easy to use”
“This stand is excellent quality and great price”
“Cutest Display Stands”
“Better than expected”
“Its adjustable”
“I'm very happy with the portability of the product”
“Good light quality to hold light weight signs”
What buyers complain about
“Not sturdy”
“I don't know how it passed quality control”
“Not well balanced”
“Easy to Break”
“the base is a little big”
“Kind of annoying to use”
“its too heavy”
“One holder will not adjust”
“Very light weight”
“No instructions”
Top return reasons
Common questions
- Is wreath stand profitable to sell on Amazon United States?
- The niche generates $42K/yr across 32 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the wreath stand niche?
- 19 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in wreath stand?
- Top complaints mined from reviews: Strength, Quality-Overall, Balance/Stability. The return rate is 8.5% — above our launch gate.
- When does demand for wreath stand peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the wreath stand niche?
- Listings span $10.37–$52.20; the average listing price is $29.67 (sweet spot $15–$100). The average incumbent carries 463 reviews — the moat a new listing must climb.