Skip to content

Wreath Frame

Fail

Demand is soft, at -21.6% this quarter, so Wreath Frame is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$186K/yr609K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
56%top-5 click share · 18 brands · 65 sellers

Flapen Score

Wreath Frame against its category

The dotted line is the Home & Kitchen average. Past it, Wreath Frame is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wreath Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Wreath Frame 609K times last year and spent an estimated $186K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
2.3%
Market size, estimated
$186Ka year
Peak month
November4.5× the quietest month
Top search term
wreath making supplies96K searches a year

02 · Price

A sale here is worth $13.37.

Listings sell for $13.37 on average, from $8.33 to $26.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.37 that is $3K to $7K a year per listing.

Average price
$13.37under the $15 to $100 sweet spot
Price range
$8.33–$26.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,253 within Wreaths. It carries 722 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
5.6%
Average rank
#1,253in Wreaths
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
722per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wreath Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

65

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

28%

  • Brand 143%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Wreath Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Wreath Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wreath making supplies96K/yr
  • wreath form117K/yr
  • wreath frame56K/yr
  • wire wreath frame47K/yr
  • wreath forms30K/yr
  • wreath base29K/yr
  • wreath supplies27K/yr
  • metal wreath frame22K/yr
  • wreath making kit24K/yr
  • wreath forms for crafts19K/yr

Reviews and returns

What reviews say buyers love and hate about Wreath Frame

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Adhesion/Stickiness”
2.7%of orders come back
“Tape doesnt adhere”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wreath Frame questions

Answered from the same tracked data.