wreath frame
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Good721.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.33–$26.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$186K$186K/yr · 609K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wreath frame is a $186K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
wreath frame market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $267K–$334K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,253
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 5.6%
- Avg brand age
- 35 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
65
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
28%
- Upstout43%
- Generic10%
- TIHOOD5%
- tauywolci4%
- FloraCraft4%
- Mormchlots4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top wreath frame search terms
- wreath making supplies96K/yr
- wreath form117K/yr
- wreath frame56K/yr
- wire wreath frame47K/yr
- wreath forms30K/yr
- wreath base29K/yr
- wreath supplies27K/yr
- metal wreath frame22K/yr
- wreath making kit24K/yr
- wreath forms for crafts19K/yr
Top wreath frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Upstout 2-Pack 14 Inches Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings
Upstout$9.864.6★1,179 rev
ZUDAY 2 Pieces 14 inch Metal Wire Wreath Form Frame Dark Green Ring for Fall Festival and Halloween Decoration Door
Generic$9.634.7★487 rev
Upstout 5-Pack 14 Inch Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings
Upstout$18.544.6★191 rev
2 Pack Wreath Frames 12 Inch Large Wire Wreath Frames Form Dark Green Round Metal Wreaths Ring Frame for St Patricks Day Easter Wreaths Making Supply Front Door DIY Craft Outdoor Home Decor
tauywolci$8.764.6★187 rev
Mormchlots 6pcs Wreath Frame Metal Wreath Form Dark Green Wire Rings DIY Round Wreaths for Crafts & Floral Decorations on Weddings/Christmas Home Party Celebrations8inch
Mormchlots$9.864.6★23 rev
Newest
by launch date
ZUDAY 2 Pieces 14 inch Metal Wire Wreath Form with 10 Pieces Tie Frame Dark Green Ring for Fall Festival and Halloween Decoration Door
ZUDAY HOME$9.5423 rev
Mormchlots 6pcs Wreath Frame Metal Wreath Form Dark Green Wire Rings DIY Round Wreaths for Crafts & Floral Decorations on Weddings/Christmas Home Party Celebrations8inch
Mormchlots$9.8623 rev
12 PCS 12 Inch Wooden Wreath Frame
TITINICE$20.0614 rev
3 Pack Wreath Frame Wreath Form 10 Wire Wreaths Frame Dark Green Metal Wreaths Frames Round Rings for Easter Mothers Day Graduation Front Door Outdoor DIY Craft Decorations Making Supplies
Linsuminn$8.6653 rev
OGANAZI 9 PCS 10 Inch Wreath Boards with Holes Wood Board Forms with 100 Nylon Ties DIY Round Frame Decorative Flower Boards Wreath Making Supplies for Wedding Christmas Home Decor
OGANAZI$16.2565 rev
Trending
90-day click momentumZUDAY 2 Pieces 14 inch Metal Wire Wreath Form with 10 Pieces Tie Frame Dark Green Ring for Fall Festival and Halloween Decoration Door
ZUDAY HOME$9.544.9★
Mormchlots 6pcs Wreath Frame Metal Wreath Form Dark Green Wire Rings DIY Round Wreaths for Crafts & Floral Decorations on Weddings/Christmas Home Party Celebrations8inch
Mormchlots$9.864.6★
Upstout 2-Pack 8 Inch Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings
Upstout$8.334.6★
Upstout 2-Pack 10 Inch Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame
Upstout$8.844.6★
TIHOOD 10PCS 10 Metal Wreath Frame Green Wire Wreath Rings for Christmas New Year Party Home Decor DIY Crafts Supplies
TIHOOD$20.724.4★
What buyers say about wreath frame
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“As described”
“VERY Happy with the price”
“right size”
“It is a sturdy frame for its size”
“Easy to use”
“more detailed designs”
“These 2 frames will certainly turn into something of beauty”
“They are durable”
“lightweight”
What buyers complain about
“Tape doesnt adhere”
“The wire is very thin”
“Soooo big”
“It appears to be old or just poor quality as it breaks during wrapping of flowers”
“Not actually tape. The tape is just ribbon.”
“not worth the money”
“Cutters don't really cut good”
“Blades dont last that long”
“will not shape into a round form”
“They are not welded together well”
Top return reasons
Common questions
- Is wreath frame profitable to sell on Amazon United States?
- The niche generates $186K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the wreath frame niche?
- 18 brands and 65 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in wreath frame?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 2.7%.
- When does demand for wreath frame peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the wreath frame niche?
- Listings span $8.33–$26.63; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.