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wreath decorations

Skip it

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 19Conversion 4Competition 67Returns 62Price range 77Avg price 84Brand share 85Review moat 80Quality gap 48

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great$18.79

avg listing price — sweet spot $15–$100

Review moat

Great392.44

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.12–$46.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$5K

$5K/yr · 86K searches

According to Flapen's Amazon United States niche tracking, wreath decorations is a $5K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

wreath decorations market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$38K–$47K
units × avg price
Conversion rate
0.3%
Avg BSR
#1,563
Page quality
0%
Prime
94%
Sponsored
81%
Out of stock
16.5%
Avg brand age
33 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

18

Top-5 brand share

50%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

43%

  • Upstout13%
  • Yuxung12%
  • tyoungg10%
  • MAQIHAN7%
  • OGANAZI7%
  • KOPOOEOE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.2×

Top wreath decorations search terms

  • wreath accessories14K/yr
  • wreath kits10K/yr
  • wreath decorating supplies33K/yr
  • wreath making kits5K/yr
  • christmas wreath supplies9K/yr
  • christmas wreath making supplies8K/yr
  • christmas wreath decorating supplies7K/yr
All search terms

Top wreath decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1516%$3029%$45312%$6041101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about wreath decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“High dollar quality at affordable price”

Size-Overall13%

“fits perfect in place I wanted it for”

Advertised Vs Actual Product12%

“Beautiful as shown”

Value For Money11%

“worth it”

Color7%

“Good variety of colors”

Embellishment/Embroidery Quality5%

“This wreath is absolutely beautiful”

Design-Overall5%

“The design and everything about them is beautiful”

Ease Of Use5%

“Easy to use”

Strength3%

“sturdy”

Fluffiness2%

“It arrived with barely any need for fluffing”

What buyers complain about

Adhesion/Stickiness17%

“Tape doesnt adhere”

Size-Overall12%

“the openings are small”

Quality-Overall10%

“Poor quality”

Thickness9%

“The wire is very thin”

Advertised Vs Actual Product8%

“And it still does not look like the picture”

Color6%

“The yellow itself basically fell apart”

Fluffiness4%

“Take the time to fluff it out”

Strength4%

“But fragile”

Value For Money3%

“I feel its a bit overpriced”

Gifting Purpose3%

“Disappointed-Too much work to make presentable”

Top return reasons

Size-Overall30%
Advertised Vs Actual Product12%
Adhesion/Stickiness10%
Color7%
Value For Money5%
Quality-Overall5%
Thin5%
Functionality-Overall4%
Material Quality3%
Defective Material/Parts2%

Common questions

Is wreath decorations profitable to sell on Amazon United States?
The niche generates $5K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (45/100).
How competitive is the wreath decorations niche?
15 brands and 18 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in wreath decorations?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 2.5%.
When does demand for wreath decorations peak?
Demand peaks in Nov–Dec; the busiest month runs 15.2× the quietest.
What does it cost to enter the wreath decorations niche?
Listings span $6.12–$46.50; the average listing price is $18.79 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.