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Woven Blanket

Fail

Buyers convert on only 0.4% of searches, so Woven Blanket is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$45K/yr361K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
18%top-5 click share · 88 brands · 111 sellers

Flapen Score

Woven Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Woven Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woven Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Woven Blanket 361K times last year and spent an estimated $45K. The top 5 brands take 25% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.4%
Market size, estimated
$45Ka year
Peak month
December1.7× the quietest month
Top search term
colorful throw blanket65K searches a year

02 · Price

A sale here is worth $27.50.

Listings sell for $27.50 on average, from $9.48 to $80.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.50 that is $0 to $3K a year per listing.

Average price
$27.50inside the $15 to $100 sweet spot
Price range
$9.48–$80.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #825 within Throws. It carries 2,241 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#825in Throws
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,241per listing
Listings tracked
122

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Woven Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

88 falling

Sellers

111

Top-5 brand share

25%

Top 20: 60%

Top-5 click share

18%

Top 20: 47%

Open market

72%

  • Brand 17%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Woven Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Woven Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colorful throw blanket65K/yr
  • vintage throw blanket57K/yr
  • vintage blanket38K/yr
  • colorful blanket25K/yr
  • multicolor throw blanket17K/yr
  • cottage core throw blanket13K/yr
  • bohemian blanket16K/yr
  • funky throw blanket13K/yr
  • retro throw blanket14K/yr
  • boho throws15K/yr

Reviews and returns

What reviews say buyers love and hate about Woven Blanket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Thickness”
3.5%of orders come back
“not as thick as I hoped”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Woven Blanket questions

Answered from the same tracked data.