woven blanket
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$27.50avg listing price — sweet spot $15–$100
Price range
Great$9.48–$80.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,241.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 361K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, woven blanket is a $45K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
woven blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #825
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.4%
- Avg brand age
- 37 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
88 falling
Sellers
111
Top-5 brand share
25%
Top 20: 60%
Top-5 click share
18%
Top 20: 47%
Open market
72%
- Greenland Home Fashions7%
- Bailix5%
- VANJOROY5%
- BATTILO HOME4%
- GINAMUSE4%
- SARO LIFESTYLE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top woven blanket search terms
- colorful throw blanket65K/yr
- vintage throw blanket57K/yr
- vintage blanket38K/yr
- colorful blanket25K/yr
- multicolor throw blanket17K/yr
- cottage core throw blanket13K/yr
- bohemian blanket16K/yr
- funky throw blanket13K/yr
- retro throw blanket14K/yr
- boho throws15K/yr
Top woven blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bailix Boho Throw Blanket for Couch Sofa Bed 100% Cotton Woven Quilt with Tassel 60x80 Super Soft Muslin Blanket with Floral Printed Decorative Reversible Bed Blanket/Cover for All Seasons
Bailix$34.294.7★641 rev
BATTILO HOME Multicolor Throw Blanket for Couch Colorful Afghan Throw Blanket for Spring Indoor Outdoor Throw for Home Decor 50x60
BATTILO HOME$30.394.3★3,038 rev
Greenland Home Antique Chic Quilted Patchwork Throw 50 x 60 Multicolor
Greenland Home Fashions$29.414.7★1,708 rev
HOME WIBE 100% Pure Cotton Handblock Printed Throw Blanket Soft 50 x 60 Fringed Floral Print Throw for Couch Sofa Chair Bed - Cozy Machine Washable Comfortable Home Decor
HOME WIBE$43.444.3★58 rev
SARO LIFESTYLE Confetti Design Throw Blanket Multi 50x60
SARO LIFESTYLE$59.904.8★16 rev
Newest
by launch date
Floral Chenille Throw Blanket 50 x 60 Farmhouse Vintage Boho Flower Blanket Soft Throw for Couch Bed Sofa Chair Living Room Outdoor Woven Decorative Home Gift(Brown)(Flower Brown)
Hahafelt$25.7514 rev
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.231,708 rev
Hippie Flower Boho Throw Blanket for Couch Bed Chair Lounge Hippie Room Decor Reversible Cotton Woven Whimsical Throw Blanket Witchy Room Decor Throws Bed Spread Outdoor Camping Blanket 51x59 Inches
Jhdstore$35.66129 rev
GINAMUSE Multi-Color Gold Green Cable Woven Throw Blanket for Couch 50X60 Boho Style Textured Blankets for Home Decor Super Soft Warm Cozy Chunky Blanket with Decorative Tassels for Bed
GINAMUSE$32.33492 rev
Boho Throw Blanket for Bed 100% Cotton Bohemian Blankets Ultra Soft Woven Muslin Decorative Blankets All Seasons Vintage Quilt Knitted Blanket for Sofa Chair (Colorful 50x60)
Ffdshc$19.87464 rev
Trending
90-day click momentumHippie Flower Boho Throw Blanket for Couch Bed Chair Lounge Hippie Room Decor Reversible Cotton Woven Whimsical Throw Blanket Witchy Room Decor Throws Bed Spread Outdoor Camping Blanket 51x59 Inches
Jhdstore$35.664.7★
XIBLC Boho Throw Blanket 100% Cotton Ultra Soft Luxury Throw Rustic Quilt 50x60 Floral Printed Farmhouse Decor Bed Summer Blankets All Season Reversible Bohemian Throw for Bed
XIBLC$19.234.7★
Floral Chenille Throw Blanket 50 x 60 Farmhouse Vintage Boho Flower Blanket Soft Throw for Couch Bed Sofa Chair Living Room Outdoor Woven Decorative Home Gift(Brown)(Flower Brown)
Hahafelt$25.754.0★
GINAMUSE Multi-Color Gold Green Cable Woven Throw Blanket for Couch 50X60 Boho Style Textured Blankets for Home Decor Super Soft Warm Cozy Chunky Blanket with Decorative Tassels for Bed
GINAMUSE$32.334.6★
Boho Throw Blanket for Bed 100% Cotton Bohemian Blankets Ultra Soft Woven Muslin Decorative Blankets All Seasons Vintage Quilt Knitted Blanket for Sofa Chair (Colorful 50x60)
Ffdshc$19.874.7★
What buyers say about woven blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Very soft and fluffy”
“color is accurate”
“Great quality for cost”
“Beautiful and warm”
“Lightweight and lovely”
“It's comfortable”
“Amazing value”
“Great fit and pattern”
“As described”
“Easy to wash”
What buyers complain about
“not as thick as I hoped”
“Really small”
“Cheap quality”
“Poor color”
“Looks nothing like the picture”
“Thin Material”
“Not super soft”
“Feels expensive”
“Not durable”
“Strong odor”
Top return reasons
Common questions
- Is woven blanket profitable to sell on Amazon United States?
- The niche generates $45K/yr across 122 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the woven blanket niche?
- 88 brands and 111 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 25% of demand.
- What do buyers complain about in woven blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 3.5%.
- When does demand for woven blanket peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the woven blanket niche?
- Listings span $9.48–$80.30; the average listing price is $27.50 (sweet spot $15–$100). The average incumbent carries 2,241 reviews — the moat a new listing must climb.