Woven Blanket
FailBuyers convert on only 0.4% of searches, so Woven Blanket is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $45K/yr361K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 18%top-5 click share · 88 brands · 111 sellers
Flapen Score
Woven Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Woven Blanket is stronger. Inside it, weaker.
Market
The Woven Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Woven Blanket 361K times last year and spent an estimated $45K. The top 5 brands take 25% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 361K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $45Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- colorful throw blanket65K searches a year
02 · Price
A sale here is worth $27.50.
Listings sell for $27.50 on average, from $9.48 to $80.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.50 that is $0 to $3K a year per listing.
- Average price
- $27.50inside the $15 to $100 sweet spot
- Price range
- $9.48–$80.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #825 within Throws. It carries 2,241 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #825in Throws
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,241per listing
- Listings tracked
- 122
04 · Newcomers
3 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Woven Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
88 falling
Sellers
111
Top-5 brand share
25%
Top 20: 60%
Top-5 click share
18%
Top 20: 47%
Open market
72%
- Brand 17%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Woven Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Woven Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colorful throw blanket65K/yr
- vintage throw blanket57K/yr
- vintage blanket38K/yr
- colorful blanket25K/yr
- multicolor throw blanket17K/yr
- cottage core throw blanket13K/yr
- bohemian blanket16K/yr
- funky throw blanket13K/yr
- retro throw blanket14K/yr
- boho throws15K/yr
Reviews and returns
What reviews say buyers love and hate about Woven Blanket
We read the reviews and the return reasons for every product selling here.
“not as thick as I hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Woven Blanket questions
Answered from the same tracked data.









