Wool Pillow

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

2.0%

Market size, estimated

$121Ka year

Peak month

November1.6× the quietest month

Top search term

wool pillow50K searches a year

Listings sell for $69.43 on average, from $20.02 to $200.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $69.43 that is $0 to $7K a year per listing.

Average price

$69.43inside the $15 to $100 sweet spot

Price range

$20.02–$200.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.7%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #912 within Bed Pillows & Positioners. It carries 1,709 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

80%

Out of stock, average day

23.5%

Average rank

#912in Bed Pillows & Positioners

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

1,709per listing

Listings tracked

41

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months