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Wooden Roses

Fail

Demand is soft, at -64.7% this quarter, so Wooden Roses is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$78K/yr140K searches / yr
90-day growth
-64.7%search demand this quarter
Competition
36%top-5 click share · 21 brands · 22 sellers

Flapen Score

Wooden Roses against its category

The dotted line is the Home & Kitchen average. Past it, Wooden Roses is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Roses market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Roses 140K times last year and spent an estimated $78K. The top 5 brands take 78% of clicks. Demand peaks in Feb–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-64.7%
Conversion, latest week
2.2%
Market size, estimated
$78Ka year
Peak month
February10.2× the quietest month
Top search term
wooden roses75K searches a year

02 · Price

A sale here is worth $25.60.

Listings sell for $25.60 on average, from $7.79 to $84.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.60 that is $0 to $3K a year per listing.

Average price
$25.60inside the $15 to $100 sweet spot
Price range
$7.79–$84.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #6,691 within Artificial Flowers. It carries 625 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
83%
Out of stock, average day
10.5%
Average rank
#6,691in Artificial Flowers
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
625per listing
Listings tracked
46

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Wooden Roses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

22

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

17%

  • Brand 132%
  • Brand 222%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (15 brands, 17%)

Demand

Wooden Roses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 10.2×

Search terms

Top Wooden Roses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden roses75K/yr
  • wood roses19K/yr
  • wooden roses with stems17K/yr
  • wooden rose12K/yr
  • wood roses with stems8K/yr
  • wood rose9K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Roses

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Very small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wooden Roses questions

Answered from the same tracked data.