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Wooden Plates

Maybe

Products sell for $39.78 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Wooden Plates is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$241K/yr533K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
32%top-5 click share · 33 brands · 45 sellers

Flapen Score

Wooden Plates against its category

The dotted line is the Home & Kitchen average. Past it, Wooden Plates is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Plates 533K times last year and spent an estimated $241K. The top 5 brands take 47% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.1%
Market size, estimated
$241Ka year
Peak month
January1.4× the quietest month
Top search term
wooden plates134K searches a year

02 · Price

A sale here is worth $39.78.

Listings sell for $39.78 on average, from $7.24 to $122.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $39.78 that is $4K to $10K a year per listing.

Average price
$39.78inside the $15 to $100 sweet spot
Price range
$7.24–$122.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #985 within Dinnerware. It carries 529 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#985in Dinnerware
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
529per listing
Listings tracked
49

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Wooden Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

45

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

32%

Top 20: 73%

Open market

48%

  • Brand 113%
  • Brand 211%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Wooden Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wooden Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden plates134K/yr
  • wood plates99K/yr
  • wooden plates and bowls set47K/yr
  • wood plate37K/yr
  • wooden plate32K/yr
  • wood plates and bowls sets19K/yr
  • platos de madera para comer22K/yr
  • wooden dishes17K/yr
  • platos de madera18K/yr
  • wooden dinnerware sets15K/yr

Reviews and returns

What reviews say buyers love and hate about Wooden Plates

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
5.9%of orders come back
“A bit small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wooden Plates questions

Answered from the same tracked data.