Wooden Dragon
FailShoppers spend an estimated $7K a year here, so Wooden Dragon is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $7K/yr10K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 17 sellers
Flapen Score
Wooden Dragon against its category
The dotted line is the Home & Kitchen average. Past it, Wooden Dragon is stronger. Inside it, weaker.
Market
The Wooden Dragon market on Amazon at a glance
Shoppers on Amazon United States searched for Wooden Dragon 10K times last year and spent an estimated $7K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $7Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- wooden dragon6K searches a year
02 · Price
A sale here is worth $37.86.
Listings sell for $37.86 on average, from $7.10 to $168.44. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $37.86 that is $0 to $4K a year per listing.
- Average price
- $37.86inside the $15 to $100 sweet spot
- Price range
- $7.10–$168.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,249 within Sculptures. It carries 312 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 7.7%
- Average rank
- #4,249in Sculptures
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 312per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Wooden Dragon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
17
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
34%
- Brand 118%
- Brand 215%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 67%
Demand
Wooden Dragon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Wooden Dragon
We read the reviews and the return reasons for every product selling here.
“breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wooden Dragon questions
Answered from the same tracked data.









