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Wooden Dragon

Fail

Shoppers spend an estimated $7K a year here, so Wooden Dragon is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$7K/yr10K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
58%top-5 click share · 13 brands · 17 sellers

Flapen Score

Wooden Dragon against its category

The dotted line is the Home & Kitchen average. Past it, Wooden Dragon is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wooden Dragon market on Amazon at a glance

Shoppers on Amazon United States searched for Wooden Dragon 10K times last year and spent an estimated $7K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
1.7%
Market size, estimated
$7Ka year
Peak month
December2.4× the quietest month
Top search term
wooden dragon6K searches a year

02 · Price

A sale here is worth $37.86.

Listings sell for $37.86 on average, from $7.10 to $168.44. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $37.86 that is $0 to $4K a year per listing.

Average price
$37.86inside the $15 to $100 sweet spot
Price range
$7.10–$168.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #4,249 within Sculptures. It carries 312 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
7.7%
Average rank
#4,249in Sculptures
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
312per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wooden Dragon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

17

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

34%

  • Brand 118%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Wooden Dragon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Wooden Dragon

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
19%of negative reviews mention “Durability”
1.3%of orders come back
“breaks easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wooden Dragon questions

Answered from the same tracked data.