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Wood Vase

Fail

Buyers convert on only 1.1% of searches, so Wood Vase is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$68K/yr198K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
9%top-5 click share · 150 brands · 178 sellers

Flapen Score

Wood Vase against its category

The dotted line is the Home & Kitchen average. Past it, Wood Vase is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Vase market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Vase 198K times last year and spent an estimated $68K. The top 5 brands take 22% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.1%
Market size, estimated
$68Ka year
Peak month
January1.7× the quietest month
Top search term
brown vases29K searches a year

02 · Price

A sale here is worth $30.31.

Listings sell for $30.31 on average, from $7.94 to $114.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.31 that is $0 to $3K a year per listing.

Average price
$30.31inside the $15 to $100 sweet spot
Price range
$7.94–$114.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,216 within Vases. It carries 329 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
6.7%
Average rank
#1,216in Vases
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
329per listing
Listings tracked
316

04 · Newcomers

43 of last year's 105 launches cleared the first-year sales bar.

105 products launched here in the last 12 months. 43 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
105
Successful launches
43Amazon's first-year sales bar
Average brand age
26 months

Products

Top Wood Vase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

150 falling

Sellers

178

Top-5 brand share

22%

Top 20: 47%

Top-5 click share

9%

Top 20: 24%

Open market

78%

  • Brand 17%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Wood Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Wood Vase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brown vases29K/yr
  • floreros de barro11K/yr
  • hjn ceramic vase13K/yr
  • jarrones de barro15K/yr
  • white round vase14K/yr
  • large terracotta vase11K/yr
  • rustic vases for centerpieces8K/yr
  • round white vase10K/yr
  • small terracotta vase8K/yr
  • small brown vase9K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Vase

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Extremely small”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wood Vase questions

Answered from the same tracked data.