Is wood vase profitable to sell on Amazon United States?

The niche generates $68K/yr across 316 tracked products. 43 of 105 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (49/100).

How competitive is the wood vase niche?

150 brands and 178 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 22% of demand.

What do buyers complain about in wood vase?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 5.8% — above our launch gate.

When does demand for wood vase peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the wood vase niche?

Listings span $7.94–$114.90; the average listing price is $30.31 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.

wood vase

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Competition

Incredible9%

top-5 click share — an open shelf

Brand share

Incredible22%

top-5 brand share — no brand owns this niche

Avg price

Incredible$30.31

avg listing price — sweet spot $15–$100

Review moat

Great329.16

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.94–$114.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 198K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, wood vase is a $68K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 22% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

wood vase market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 1.1%
Avg BSR: #1,216
Page quality: 0%
Prime: 97%
Sponsored: 88%
Out of stock: 6.7%
Avg brand age: 26 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

150 falling

Sellers

178

Top-5 brand share

22%

Top 20: 47%

Top-5 click share

Top 20: 24%

Open market

78%

Vanselia7%
hjn5%
Dobbyby3%
ooit3%
Mitt&Ditt3%
Briful3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top wood vase search terms

brown vases29K/yr -7.5%0.9% conv.
floreros de barro11K/yr +11.0%0.0% conv.
hjn ceramic vase13K/yr -2.0%0.1% conv.
jarrones de barro15K/yr -25.1%0.1% conv.
white round vase14K/yr -6.3%0.9% conv.
large terracotta vase11K/yr -1.8%0.3% conv.
rustic vases for centerpieces8K/yr +11.9%0.4% conv.
round white vase10K/yr -7.0%1.2% conv.
small terracotta vase8K/yr -12.2%0.8% conv.
small brown vase9K/yr -5.8%0.8% conv.

All search terms

Top wood vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Teecyhooo 6 Pcs Cantaritos De Barro Mexicanos Floreros Brown Leaf

Teecyhooo$80.774.8★10 rev

SUN GKOTTA 6Pcs 12oz Cantaritos De Barro Dia De Los Muertos Vases Set Terracotta Vase for Mexican Decor Jarritos De Barro Mexicanos Pottery Cocktail Glasses for Tequila Margaritas

SUN GKOTTA$39.165.0★4 rev

Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Retro)

Vanselia$26.514.7★1,091 rev

Vanselia Ceramic Flower Vase Home Decor - Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Decorations for House Book Shelf Office Coffee Desk Dining Fireplace (7.4 Rustic)

Vanselia$26.614.7★1,091 rev

Mitt&Ditt Ceramic Flower Vase with Handles 11 inch Tall Vase for Centerpieces Large Decorative Terracotta Vases Farmhouse Rustic Vases for Home Decor Living Room Table Neutral

Mitt&Ditt$33.434.8★890 rev

Newest

by launch date

TBWIND 12-Piece Glass Bud Vase Set Small Caramel Coffee Brown Etched Glass Vases with Unique Shapes and Weighted Base for Windowsills Bathrooms and Table Centerpiece Dcor

TBWIND$27.061,366 rev

5mo ago

Teecyhooo 6 Pcs Cantaritos De Barro Mexicanos Floreros Brown Leaf

Teecyhooo$80.7710 rev

9mo ago

Starttag Large White Ceramic Vase 9.8 inch Rustic Farmhouse Flowers Vase for Home Decor Sandstone Texture Round Pottery Tall Vase Indoor for Table Living Room Decor

Starttag$37.91142 rev

10mo ago

Chivertion 6 Pcs Platos De Barro Mexican Flower Boxes Mexicanos Cielito Lindo Party Centerpiece Decoration Mexican Paper Gift Boxes Flower Vase Terracotta Clay Pottery for Cinco De Mayo Table Party

Chivertion$18.155 rev

10mo ago

Ceramic Rustic Farmhouse Vase Small Flower Vase Decorative Vase Short Pottery Vases for Home Decor Table Living Room Entryway Mantel Bookshelf Bedroom Bathroom Kitchen - 6 W

ooit$17.86290 rev

11mo ago

What buyers say about wood vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Affordable quality”

Design-Overall11%

“beautifully crafted”

Size-Overall11%

“Love the small size”

Advertised Vs Actual Product10%

“As described”

Color9%

“Nice neutral colors”

Value For Money7%

“Excellent value”

Strength4%

“Sturdy made piece”

Shape/Style3%

“I love the shape”

Material Quality3%

“The vase is a nice ceramic material”

Weight Heavy2%

“It is also heavy enough to stay put”

What buyers complain about

Size-Overall41%

“Extremely small”

Color6%

“Its an off white”

Value For Money6%

“The price isnt inexpensive”

Advertised Vs Actual Product3%

“False advertising”

Quality-Overall2%

“Bad quality”

Weight Heavy1%

“It also feels heavier than I expected”

Material Quality1%

“Material weak”

Water Resistance1%

“Not waterproof”

Strength1%

“I'm always concerned it might break just by touching it”

Thickness1%

“its thicker”

Top return reasons

Size-Overall65%

Color12%

Advertised Vs Actual Product5%

Value For Money4%

Quality-Overall2%

Defective Material/Parts2%

Material Quality2%

Display Colors2%

Shape/Style1%

Functionality-Overall1%

Common questions

Is wood vase profitable to sell on Amazon United States?: The niche generates $68K/yr across 316 tracked products. 43 of 105 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (49/100).
How competitive is the wood vase niche?: 150 brands and 178 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 22% of demand.
What do buyers complain about in wood vase?: Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 5.8% — above our launch gate.
When does demand for wood vase peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the wood vase niche?: Listings span $7.94–$114.90; the average listing price is $30.31 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.