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Wood Toilet Paper Holder

Maybe

The top 5 brands take only 34% of clicks. But shoppers spend an estimated $94K a year here, so Wood Toilet Paper Holder is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$94K/yr166K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
25%top-5 click share · 70 brands · 119 sellers

Flapen Score

Wood Toilet Paper Holder against its category

The dotted line is the Home & Kitchen average. Past it, Wood Toilet Paper Holder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Toilet Paper Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Toilet Paper Holder 166K times last year and spent an estimated $94K. The top 5 brands take 34% of clicks. Demand peaks in Jan–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
2.3%
Market size, estimated
$94Ka year
Peak month
January1.7× the quietest month
Top search term
wood toilet paper holder46K searches a year

02 · Price

A sale here is worth $24.69.

Listings sell for $24.69 on average, from $6.74 to $59.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.69 that is $0 to $2K a year per listing.

Average price
$24.69inside the $15 to $100 sweet spot
Price range
$6.74–$59.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #578 within Holders & Dispensers. It carries 902 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
15.2%
Average rank
#578in Holders & Dispensers
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
902per listing
Listings tracked
87

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wood Toilet Paper Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

70 rising

Sellers

119

Top-5 brand share

34%

Top 20: 72%

Top-5 click share

25%

Top 20: 60%

Open market

62%

  • Brand 19%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Wood Toilet Paper Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Wood Toilet Paper Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood toilet paper holder46K/yr
  • wooden toilet paper holder37K/yr
  • bamboo toilet paper holder32K/yr
  • toilet paper holder wood21K/yr
  • toilet paper holder wooden8K/yr
  • wood toilet paper storage6K/yr
  • wooden toilet paper storage6K/yr
  • bamboo toilet paper storage7K/yr
  • toilet paper holder bamboo4K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Toilet Paper Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wood Toilet Paper Holder questions

Answered from the same tracked data.