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Wood Folding Tables

Fail

Buyers convert on only 0.5% of searches, so Wood Folding Tables is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$52K/yr64K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
33%top-5 click share · 34 brands · 67 sellers

Flapen Score

Wood Folding Tables against its category

The dotted line is the Home & Kitchen average. Past it, Wood Folding Tables is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Folding Tables market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Folding Tables 64K times last year and spent an estimated $52K. The top 5 brands take 59% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
0.5%
Market size, estimated
$52Ka year
Top search term
wood folding tables30K searches a year

02 · Price

A sale here is worth $153.03.

Listings sell for $153.03 on average, from $36.21 to $544.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $153.03 that is $0 to $15K a year per listing.

Average price
$153.03above the $15 to $100 sweet spot
Price range
$36.21–$544.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #570 within Game & Recreation Room Furniture. It carries 2,966 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
69%
Out of stock, average day
9.4%
Average rank
#570in Game & Recreation Room Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,966per listing
Listings tracked
55

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Wood Folding Tables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

67

Top-5 brand share

59%

Top 20: 90%

Top-5 click share

33%

Top 20: 71%

Open market

38%

  • Brand 120%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Wood Folding Tables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Wood Folding Tables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood folding tables30K/yr
  • folding table wood21K/yr
  • foldable wood table12K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Folding Tables

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Strength”
8%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Quality control not good”
A buyer, on “Quality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wood Folding Tables questions

Answered from the same tracked data.