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Wood Folding Chairs

Fail

Buyers convert on only 0.7% of searches, so Wood Folding Chairs is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$208K/yr268K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
41%top-5 click share · 26 brands · 50 sellers

Flapen Score

Wood Folding Chairs against its category

The dotted line is the Home & Kitchen average. Past it, Wood Folding Chairs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Folding Chairs market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Folding Chairs 268K times last year and spent an estimated $208K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
0.7%
Market size, estimated
$208Ka year
Peak month
November2.7× the quietest month
Top search term
wood folding chairs73K searches a year

02 · Price

A sale here is worth $114.24.

Listings sell for $114.24 on average, from $38.50 to $201.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $114.24 that is $0 to $11K a year per listing.

Average price
$114.24above the $15 to $100 sweet spot
Price range
$38.50–$201.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #122 within Game & Recreation Room Furniture. It carries 570 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
56%
Out of stock, average day
10.5%
Average rank
#122in Game & Recreation Room Furniture
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
570per listing
Listings tracked
41

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wood Folding Chairs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

50

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

41%

Top 20: 77%

Open market

36%

  • Brand 117%
  • Brand 215%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Wood Folding Chairs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Wood Folding Chairs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood folding chairs73K/yr
  • wooden folding chair26K/yr
  • folding wooden chair27K/yr
  • wood folding chair22K/yr
  • folding wood chairs14K/yr
  • wooden folding chairs set of 422K/yr
  • wooden foldable chairs10K/yr
  • folding chair wood13K/yr
  • folding wooden chairs10K/yr
  • folding chairs wood10K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Folding Chairs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Durability”
3.5%of orders come back
“Broke in a month”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wood Folding Chairs questions

Answered from the same tracked data.