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Wood Decor

Fail

Buyers convert on only 0.4% of searches, so Wood Decor is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$107K/yr479K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
14%top-5 click share · 125 brands · 162 sellers

Flapen Score

Wood Decor against its category

The dotted line is the Home & Kitchen average. Past it, Wood Decor is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Decor 479K times last year and spent an estimated $107K. The top 5 brands take 25% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
0.4%
Market size, estimated
$107Ka year
Peak month
January1.6× the quietest month
Top search term
wood decor167K searches a year

02 · Price

A sale here is worth $63.97.

Listings sell for $63.97 on average, from $7.62 to $371.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $63.97 that is $0 to $6K a year per listing.

Average price
$63.97inside the $15 to $100 sweet spot
Price range
$7.62–$371.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #4,463 within Sculptures. It carries 620 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
7.6%
Average rank
#4,463in Sculptures
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
620per listing
Listings tracked
190

04 · Newcomers

11 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
36
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wood Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

125 falling

Sellers

162

Top-5 brand share

25%

Top 20: 57%

Top-5 click share

14%

Top 20: 35%

Open market

71%

  • Brand 17%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Wood Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Wood Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood decor167K/yr
  • wood art54K/yr
  • carved wood wall art45K/yr
  • wood wall art decor22K/yr
  • large wood wall art20K/yr
  • wooden art wall decor17K/yr
  • wood and metal wall decor18K/yr
  • wooden art13K/yr
  • wall art wood14K/yr
  • wall wood decor14K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Decor

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Pretty small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wood Decor questions

Answered from the same tracked data.