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Woll Cookware

Fail

The top 5 brands take 100% of clicks, so Woll Cookware is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$28K/yr39K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
58%top-5 click share · 1 brands · 15 sellers

Flapen Score

Woll Cookware against its category

The dotted line is the Home & Kitchen average. Past it, Woll Cookware is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woll Cookware market on Amazon at a glance

Shoppers on Amazon United States searched for Woll Cookware 39K times last year and spent an estimated $28K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
0.4%
Market size, estimated
$28Ka year
Peak month
August1.5× the quietest month
Top search term
woll18K searches a year

02 · Price

A sale here is worth $200.07.

Listings sell for $200.07 on average, from $67.80 to $970.07. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $200.07 that is $0 to $20K a year per listing.

Average price
$200.07above the $15 to $100 sweet spot
Price range
$67.80–$970.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,349 within Pots & Pans. It carries 242 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
43%
Out of stock, average day
4.2%
Average rank
#1,349in Pots & Pans
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
242per listing
Listings tracked
23

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Woll Cookware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Woll Cookware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Woll Cookware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woll18K/yr
  • woll cookware13K/yr
  • woll pan5K/yr
  • woll frying pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Woll Cookware

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Non-Stick Coating”
25%of negative reviews mention “Grating/Slicing/Peeling”
1.9%of orders come back
“the surface is peeling badly”
A buyer, on “Grating/Slicing/Peeling”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Woll Cookware questions

Answered from the same tracked data.