Is wok profitable to sell on Amazon United States?

The niche generates $4.8M/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (58/100).

How competitive is the wok niche?

24 brands and 70 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in wok?

Top complaints mined from reviews: Adhesion/Stickiness, Rusts/Corrodes, Weight Heavy. The return rate is 4.7%.

When does demand for wok peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the wok niche?

Listings span $22.63–$135.46; the average listing price is $50.25 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.

wok

Worth a look

Shows a $4.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$4.8M

$4.8M/yr · 4.2M searches

Avg price

Great$50.25

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$22.63–$135.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,484.88

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, wok is a $4.8M/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

wok market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: $5.0M–$6.3M; units × avg price
Conversion rate: 2.3%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 7.3%
Avg brand age: 57 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

51%

Top 20: 97%

Top-5 click share

41%

Top 20: 88%

Open market

43%

SUMEIGUAN13%
Teewe12%
YOSUKATA11%
FGJ9%
Todlabe6%
XOHUYD5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top wok search terms

wok1.9M/yr -7.0%2.3% conv.
wok pan438K/yr -4.5%1.9% conv.
woks & stir-fry pans nonstick315K/yr -12.4%2.6% conv.
carbon steel wok303K/yr -9.3%1.6% conv.
wak232K/yr -21.8%0.1% conv.
stainless steel wok184K/yr -9.9%0.9% conv.
woks & stir-fry pans165K/yr -13.8%1.0% conv.
wok with lid128K/yr -17.2%1.8% conv.
non stick wok64K/yr -7.8%1.5% conv.
wok pan with lid54K/yr +0.7%2.1% conv.

All search terms

Top wok products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas

SUMEIGUAN$49.004.4★320 rev

Teewe Carbon Steel Wok -13 Inch Woks & Stir-fry Pans Nonstick Wok Pan with Lid Spatula and Dish Brush: Pre-Seasoned Flat Bottom Chinese Woks for Induction Electric Gas All Stoves

Teewe$30.074.5★1,138 rev

FGJ Wok 13 Inch Carbon Steel Woks & Stir-fry Pans Nonstick Roasting Pan

FGJ$32.284.4★544 rev

Wok Pan 13-Inch Stainless Steel Woks & Stir-Fry Pans Nonstick Wok Pan with Lid for Induction HybridElectric Gas Halogen All Stoves Professional PFOA Free Cookware Dishwasher & Fast Heat

XOHUYD$34.214.5★333 rev

YOSUKATA 13.5 Carbon Steel Wok Pan Pre-Seasoned Flat Bottom Pow Wok for Stir Fry BBQ Grill & Camping Traditional Japanese Chinese Cookware Compatible with Induction Electric Gas Open Fire

YOSUKATA$59.874.2★5,469 rev

Newest

by launch date

UMETRE Carbon Steel Wok Pan 11.8-Inch Nonstick Pre-Seasoned Woks & Stir-Fry Pans with Glass Lid No Chemical Coated Wok Round Bottom Hand Hammered Chinese Wok for Gas Stoves

UMETRE$22.6395 rev

6mo ago

SENSARTE Nonstick Ceramic Wok Pan with Lid 11Inch Non Toxic Stir-fry Pan

SENSARTE$40.10135 rev

6mo ago

SUMEIGUAN 13.5 Carbon Steel Wok Pan - Pre-Seasoned Flat Bottom Woks & Stir-fry Pans Chinese Cookware with Lid & Spatula - For Pan-fry Stir Fry Steam BBQ & Camping - Compatible with Induction Gas

SUMEIGUAN$49.00320 rev

9mo ago

Amazon Basics Carbon Steel Pre-Seasoned Wok All Cooktop Friendly 12.6 in.

Amazon Basics$33.10263 rev

10mo ago

Wok Pan 13-Inch Stainless Steel Woks & Stir-Fry Pans Nonstick Wok Pan with Lid for Induction HybridElectric Gas Halogen All Stoves Professional PFOA Free Cookware Dishwasher & Fast Heat

XOHUYD$34.21333 rev

11mo ago

What buyers say about wok

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“consistent quality”

Cooking Experience10%

“Cooks great”

Ease Of Cleaning8%

“cleans up nicely”

Size-Overall7%

“Good Size”

Value For Money6%

“Good buy”

Non-Stick Coating4%

“Excellent non stick”

Advertised Vs Actual Product4%

“just as shown”

Baking4%

“It cooks perfectly”

Frying Quality4%

“Good frying pan”

Heating3%

“Excellent heat distribution”

What buyers complain about

Adhesion/Stickiness11%

“Everything sticks”

Rusts/Corrodes8%

“rusts easily”

Weight Heavy8%

“It is a bit heavy”

Quality-Overall8%

“Very disappointed in the quality control”

Value For Money5%

“Not worth the price either”

Non-Stick Coating4%

“Its not a non stick pan”

Durability4%

“Didnt last”

Size-Overall4%

“small”

Cooking Experience3%

“I no longer feel comfortable cooking with it”

Ease Of Cleaning2%

“hard to clean”

Top return reasons

Size-Overall33%

Weight Heavy13%

Adhesion/Stickiness6%

Advertised Vs Actual Product6%

Rusts/Corrodes5%

Value For Money4%

Quality-Overall4%

Handle Quality4%

Scratch Resistance3%

Functionality-Overall2%

Common questions

Is wok profitable to sell on Amazon United States?: The niche generates $4.8M/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (58/100).
How competitive is the wok niche?: 24 brands and 70 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in wok?: Top complaints mined from reviews: Adhesion/Stickiness, Rusts/Corrodes, Weight Heavy. The return rate is 4.7%.
When does demand for wok peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the wok niche?: Listings span $22.63–$135.46; the average listing price is $50.25 (sweet spot $15–$100). The average incumbent carries 2,485 reviews — the moat a new listing must climb.

wok