Is wire wreath frame 18 inch profitable to sell on Amazon United States?

The niche generates $24K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (46/100).

How competitive is the wire wreath frame 18 inch niche?

22 brands and 78 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in wire wreath frame 18 inch?

Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 3.4%.

When does demand for wire wreath frame 18 inch peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the wire wreath frame 18 inch niche?

Listings span $8.15–$44.97; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.

wire wreath frame 18 inch

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Avg price

Great$20.86

avg listing price — sweet spot $15–$100

Price range

Great$8.15–$44.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good569.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Market size

Bad$24K

$24K/yr · 31K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, wire wreath frame 18 inch is a $24K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

wire wreath frame 18 inch market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $31K–$42K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,590
Page quality: 0%
Prime: 81%
Sponsored: 83%
Out of stock: 13.5%
Avg brand age: 39 months
Avg seller age: 144 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

37%

Top 20: 82%

Open market

32%

Upstout19%
Sumind12%
Floral Garden11%
MTB Garden11%
Panacea10%
UltraOutlet5%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -14.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top wire wreath frame 18 inch search terms

wire wreath frame 18 inch12K/yr +4.3%4.3% conv.
wire wreath frame 24 inch10K/yr -20.8%1.4% conv.
wire wreath frame 12 inch10K/yr -30.5%7.8% conv.

All search terms

Top wire wreath frame 18 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

(2X) Metal Wire Wreath Rings/Frame 18 in. Green Wire Frame Perfect for Crafts Floral and Flower Design Metal Wreath Ring

Floral Garden$13.434.2★245 rev

Upstout 2-Pack 14 Inches Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings

Upstout$9.864.6★1,179 rev

Upstout Pack of 2 12 Inch Wire Wreath Frame Heavy-Duty Round Metal Wreath Form for DIY Crafts Floral Arrangements Christmas Wreaths Holiday Decorations and Wedding Home Dcor Projects

Upstout$9.204.6★1,179 rev

18 Inch Christmas Green Wire Wreath Frame 5 Pack Metal Front Door Wreath Round Form Iron Ring for Christmas New Year Decors Crafts DIY Holidays Events

MTB Garden$26.034.8★288 rev

Sumind 2 Pack Wreath Wire Frame Metal Wire Wreath Base Making Rings Round Forms for Hanger Flower Wedding Spring Decoration Door DIY Craft Supplies

Sumind$14.144.6★2,946 rev

Newest

by launch date

12 Pack 12 Inch Metal Wreath Frames/Form/Ring for DIY Crafts

TvlEj$21.0910 rev

9mo ago

Upstout 5-Pack 12 Inch Wire Wreath Frame Round Metal Wreath Form with Ring Design for DIY Crafts Floral Projects and Home Decor Dark Green Wire Frame for Christmas Holiday & Weddings

Upstout$13.06191 rev

10mo ago

ROERLIEN 3 Pack 12 inch Wire Wreath Frame Dark Green Wreath Ring for Craft DIY Christmas Thanksgiving Halloween Outdoor Decoration Door Floral Arrangements (12)

ROERLIEN$10.2847 rev

11mo ago

3 Pack Wreath Frames 12 inch Wire Wreath Frames Large Round Metal Form Dark Green Ring for St Patricks Front Door Craft Outdoor St.Patricks Day Easter Making Supply Holiday Weddings Decorations

VziareBe$10.8317 rev

1y ago

2 Pack Wreath Frames 12 Inch Large Wire Wreath Frames Form Dark Green Round Metal Wreaths Ring Frame for St Patricks Day Easter Wreaths Making Supply Front Door DIY Craft Outdoor Home Decor

tauywolci$8.76187 rev

1y ago

What buyers say about wire wreath frame 18 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Quality is good”

Size-Overall18%

“right size”

Advertised Vs Actual Product14%

“Just as described”

Value For Money12%

“Great value”

Shape/Style6%

“The shape and size was perfect and beautiful for my craft project”

Strength5%

“Sturdy, good size”

Efficiency4%

“Appear to be very functional”

Ease Of Use4%

“Easy to use”

Design-Overall4%

“Crafting success”

Frame Quality4%

“Great frame”

What buyers complain about

Value For Money19%

“They are definitely a bit overpriced”

Size-Overall19%

“Soooo big”

Durability14%

“Blades dont last that long”

Quality-Overall10%

“I would not say they are the best quality”

Design-Overall5%

“Poorly made”

Ease Of Use5%

“it was difficult to push the pinecones through”

Assembly/Installation5%

“They are not welded together well”

Strength5%

“they are flimsy”

Top return reasons

Size-Overall63%

Frame Quality13%

Value For Money6%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Shape/Style2%

Thin2%

Strength1%

Ease Of Use1%

Functionality-Overall1%

Common questions

Is wire wreath frame 18 inch profitable to sell on Amazon United States?: The niche generates $24K/yr across 36 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (46/100).
How competitive is the wire wreath frame 18 inch niche?: 22 brands and 78 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in wire wreath frame 18 inch?: Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 3.4%.
When does demand for wire wreath frame 18 inch peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the wire wreath frame 18 inch niche?: Listings span $8.15–$44.97; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.