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Winter Onederland 1st Birthday Boy Decorations

Fail

Shoppers spend an estimated $2K a year here, so Winter Onederland 1st Birthday Boy Decorations is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$2K/yr60K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
44%top-5 click share · 25 brands · 28 sellers

Flapen Score

Winter Onederland 1st Birthday Boy Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Winter Onederland 1st Birthday Boy Decorations is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Onederland 1st Birthday Boy Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Onederland 1st Birthday Boy Decorations 60K times last year and spent an estimated $2K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
0.2%
Market size, estimated
$2Ka year
Peak month
December25.7× the quietest month
Top search term
winter onederland 1st birthday boy45K searches a year

02 · Price

A sale here is worth $17.63.

Listings sell for $17.63 on average, from $5.89 to $34.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.63 that is $0 to $2K a year per listing.

Average price
$17.63inside the $15 to $100 sweet spot
Price range
$5.89–$34.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #11,068 within Party Packs. It carries 451 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
97%
Out of stock, average day
28.0%
Average rank
#11,068in Party Packs
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
451per listing
Listings tracked
31

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Winter Onederland 1st Birthday Boy Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

28

Top-5 brand share

64%

Top 20: 96%

Top-5 click share

44%

Top 20: 89%

Open market

32%

  • Brand 132%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Winter Onederland 1st Birthday Boy Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 25.7×

Reviews and returns

What reviews say buyers love and hate about Winter Onederland 1st Birthday Boy Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
4.3%of orders come back
“they fall apart way too easily”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Winter Onederland 1st Birthday Boy Decorations questions

Answered from the same tracked data.