Winter Kitchen Towels

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -83.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

-83.6%

Conversion, latest week

0.6%

Market size, estimated

$18Ka year

Peak month

January87.4× the quietest month

Top search term

winter kitchen towels57K searches a year

Listings sell for $14.52 on average, from $9.26 to $22.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $14.52 that is $0 to $1K a year per listing.

Average price

$14.52under the $15 to $100 sweet spot

Price range

$9.26–$22.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.7%of orders · Amazon United States median 2.1%

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,996 within Towels. It carries 308 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

20%

Prime listings

100%

Out of stock, average day

26.1%

Average rank

#1,996in Towels

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

308per listing

Listings tracked

10

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months