Winter Kitchen Towels
FailDemand is soft, at -83.6% this quarter, so Winter Kitchen Towels is a Fail.
- Flapen Score
- 27 / 100Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 4927
- Market size
- $18K/yr199K searches / yr
- 90-day growth
- -83.6%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 12 sellers
Flapen Score
Winter Kitchen Towels against its category
The dotted line is the Home & Kitchen average. Past it, Winter Kitchen Towels is stronger. Inside it, weaker.
Market
The Winter Kitchen Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Winter Kitchen Towels 199K times last year and spent an estimated $18K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -83.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -83.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $18Ka year
- Peak month
- January87.4× the quietest month
- Top search term
- winter kitchen towels57K searches a year
02 · Price
A sale here is worth $14.52.
Listings sell for $14.52 on average, from $9.26 to $22.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $14.52 that is $0 to $1K a year per listing.
- Average price
- $14.52under the $15 to $100 sweet spot
- Price range
- $9.26–$22.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #1,996 within Towels. It carries 308 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 26.1%
- Average rank
- #1,996in Towels
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 308per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Winter Kitchen Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
8%
- Brand 138%
- Brand 217%
- Brand 311%
- Brand 411%
- Brand 58%
- Brand 68%
- Open — no brand owns it (1 brand, 8%)
Demand
Winter Kitchen Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 87.4×
Search terms
Top Winter Kitchen Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- winter kitchen towels57K/yr
- winter dish towels22K/yr
- snowflake kitchen towels15K/yr
- winter hand towels27K/yr
- snowman kitchen towels20K/yr
- snowman hand towels15K/yr
- snowman towels9K/yr
- winter dish towels for kitchen6K/yr
- winter hand towels for bathroom17K/yr
- winter bathroom hand towels11K/yr
Reviews and returns
What reviews say buyers love and hate about Winter Kitchen Towels
We read the reviews and the return reasons for every product selling here.
“Thicker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winter Kitchen Towels questions
Answered from the same tracked data.