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Winter Flowers

Fail

Demand is soft, at -56.6% this quarter, so Winter Flowers is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$26K/yr162K searches / yr
90-day growth
-56.6%search demand this quarter
Competition
53%top-5 click share · 14 brands · 18 sellers

Flapen Score

Winter Flowers against its category

The dotted line is the Home & Kitchen average. Past it, Winter Flowers is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Flowers market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Flowers 162K times last year and spent an estimated $26K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-56.6%
Conversion, latest week
0.9%
Market size, estimated
$26Ka year
Peak month
January57.8× the quietest month
Top search term
winter flowers39K searches a year

02 · Price

A sale here is worth $18.48.

Listings sell for $18.48 on average, from $9.81 to $26.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.48 that is $0 to $2K a year per listing.

Average price
$18.48inside the $15 to $100 sweet spot
Price range
$9.81–$26.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #4,536 within Artificial Flowers. It carries 1,279 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#4,536in Artificial Flowers
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,279per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Winter Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

24%

  • Brand 120%
  • Brand 217%
  • Brand 316%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Winter Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 57.8×

Search terms

Top Winter Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winter flowers39K/yr
  • winter flowers artificial10K/yr
  • winter artificial flowers14K/yr
  • artificial winter flowers14K/yr
  • fake winter flowers13K/yr
  • winter floral arrangements23K/yr
  • winter flowers artificial for decoration42K/yr
  • faux winter flowers8K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Flowers

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
6.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Winter Flowers questions

Answered from the same tracked data.