Winter Door Decorations

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

206K

Growth, 90 days vs prior 90

-52.3%

Conversion, latest week

1.8%

Market size, estimated

$115Ka year

Peak month

January45.0× the quietest month

Top search term

white door wreath11K searches a year

Listings sell for $31.49 on average, from $18.69 to $56.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.49 that is $0 to $3K a year per listing.

Average price

$31.49inside the $15 to $100 sweet spot

Price range

$18.69–$56.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.9%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #976 within Wreaths. It carries 504 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

94%

Out of stock, average day

27.8%

Average rank

#976in Wreaths

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

504per listing

Listings tracked

47

22 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

8Amazon's first-year sales bar

Average brand age

26 months