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Winter Blankets Queen Size

Fail

Demand is soft, at -53.3% this quarter, so Winter Blankets Queen Size is a Fail.

Flapen Score
27
27 / 100
Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 49
Market size
$87K/yr185K searches / yr
90-day growth
-53.3%search demand this quarter
Competition
58%top-5 click share · 11 brands · 17 sellers

Flapen Score

Winter Blankets Queen Size against its category

The dotted line is the Home & Kitchen average. Past it, Winter Blankets Queen Size is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winter Blankets Queen Size market on Amazon at a glance

Shoppers on Amazon United States searched for Winter Blankets Queen Size 185K times last year and spent an estimated $87K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-53.3%
Conversion, latest week
0.7%
Market size, estimated
$87Ka year
Peak month
December9.1× the quietest month
Top search term
arcturus wool blanket29K searches a year

02 · Price

A sale here is worth $68.05.

Listings sell for $68.05 on average, from $19.42 to $257.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $68.05 that is $0 to $7K a year per listing.

Average price
$68.05inside the $15 to $100 sweet spot
Price range
$19.42–$257.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #190 within Bed Blankets. It carries 11,157 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
88%
Out of stock, average day
6.1%
Average rank
#190in Bed Blankets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
11,157per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Winter Blankets Queen Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

17

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

8%

  • Brand 173%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Winter Blankets Queen Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Winter Blankets Queen Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arcturus wool blanket29K/yr
  • arcturus17K/yr
  • thick heavy blanket10K/yr
  • warm and heavy blankets12K/yr
  • warmest blanket for extreme cold20K/yr
  • cold weather blanket11K/yr
  • arcturus military wool blanket5K/yr
  • heavy winter blanket20K/yr
  • colchas calientes para el frio7K/yr
  • heavy sherpa blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Winter Blankets Queen Size

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Warmth”
13%of negative reviews mention “Thickness”
4.1%of orders come back
“They're not super thick”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Winter Blankets Queen Size questions

Answered from the same tracked data.