Winter Blankets Queen Size
FailDemand is soft, at -53.3% this quarter, so Winter Blankets Queen Size is a Fail.
- Flapen Score
- 27 / 100Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 4927
- Market size
- $87K/yr185K searches / yr
- 90-day growth
- -53.3%search demand this quarter
- Competition
- 58%top-5 click share · 11 brands · 17 sellers
Flapen Score
Winter Blankets Queen Size against its category
The dotted line is the Home & Kitchen average. Past it, Winter Blankets Queen Size is stronger. Inside it, weaker.
Market
The Winter Blankets Queen Size market on Amazon at a glance
Shoppers on Amazon United States searched for Winter Blankets Queen Size 185K times last year and spent an estimated $87K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -53.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $87Ka year
- Peak month
- December9.1× the quietest month
- Top search term
- arcturus wool blanket29K searches a year
02 · Price
A sale here is worth $68.05.
Listings sell for $68.05 on average, from $19.42 to $257.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $68.05 that is $0 to $7K a year per listing.
- Average price
- $68.05inside the $15 to $100 sweet spot
- Price range
- $19.42–$257.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 4.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #190 within Bed Blankets. It carries 11,157 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 88%
- Out of stock, average day
- 6.1%
- Average rank
- #190in Bed Blankets
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 11,157per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Winter Blankets Queen Size products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
17
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
8%
- Brand 173%
- Brand 28%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 8%)
Demand
Winter Blankets Queen Size search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.1×
Search terms
Top Winter Blankets Queen Size search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- arcturus wool blanket29K/yr
- arcturus17K/yr
- thick heavy blanket10K/yr
- warm and heavy blankets12K/yr
- warmest blanket for extreme cold20K/yr
- cold weather blanket11K/yr
- arcturus military wool blanket5K/yr
- heavy winter blanket20K/yr
- colchas calientes para el frio7K/yr
- heavy sherpa blanket7K/yr
Reviews and returns
What reviews say buyers love and hate about Winter Blankets Queen Size
We read the reviews and the return reasons for every product selling here.
“They're not super thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Winter Blankets Queen Size questions
Answered from the same tracked data.









