wings of fire birthday decorations
Worth a lookShows a thin review moat (64 avg reviews), but a small market ($41K/yr) keeps it on the watch list.
Review moat
Incredible63.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.17avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$6.45–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, wings of fire birthday decorations is a $41K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wings of fire birthday decorations market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #2,387
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 8.9%
- Avg brand age
- 25 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
20
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
27%
- Jlemon36%
- KGNZUIZIU10%
- PINUO9%
- taimowei6%
- We1Fit6%
- Etparé6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.Peak months: Jan, May · busiest ÷ quietest = 2.4×
Top wings of fire birthday decorations search terms
- wings of fire birthday decorations27K/yr
- wings of fire party decorations15K/yr
- wings of fire birthday8K/yr
- wings of fire party6K/yr
- wings of fire party favors6K/yr
Top wings of fire birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
91 pcs Wings of Fire Party Decorations Dragon Theme Birthday Party Supplies Set with Tablecloth Plates Napkins Banner Balloons Hanging Swirls Cake Cupcake Toppers for Boys Girls Dragon Theme Party
Jlemon$24.464.4★19 rev
92Pcs Wings of Fire Party Decorations Dragon Theme Birthday Party Supplies include Happy Birthday Banner Balloons Cupcake Topper with Stickers for Fans Adults Party Decorations
KGNZUIZIU$22.665.0★1 rev
Birthday Party Decoration for Wings of Fire Include Dragon Theme Birthday Banner Table Centerpieces Cake Topper Latex Balloons for Dragon Knight Kids Party Supplies
PINUO$20.324.8★6 rev
20 pcs Wings of Fire Bookmarks - from Wings of Fire Book 1-15 Author Tui Sutherland Bookmark Merchandise for Double-Sided Durable Waterproof Bookmark as Party Favor Student Rewards
Etparé$10.044.8★394 rev
30Pcs Wings of Fire Dragon Birthday Party Decorations Gift Bags Treat Candy Goodie Bags for Theme Birthday Party Baby Shower
taimowei$7.884.5★114 rev
Newest
by launch date
Wings of fire Themed Birthday Backdrop 5 * 3ft Party Supplies Wings of fire Theme Birthday Party Decorations
Jlemon$9.872 rev
194PCS Dragon Party Favors Set with Gift Bags Wands Straws & Stickers
Fybnqlira$23.055 rev
UBGKCJSJ 144Pcs Dragon Birthday Party Decorations Tableware Set 24 Guests
UBGKCJSJ$18.948 rev
41 pcs wings of fire dragon Birthday Party Supplies 20 Plates + 20 Napkins + 1 Tablecover Birthday Party Themed Party Supplies Set
Jlemon$13.903 rev
Allenjoy Dragon Wings Sky Fires Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Decor Supplies Favors for Boys Men Son Fans Teens
Allenjoy$19.961 rev
Trending
90-day click momentumWings of fire Themed Birthday Backdrop 5 * 3ft Party Supplies Wings of fire Theme Birthday Party Decorations
Jlemon$9.875.0★
UBGKCJSJ 144Pcs Dragon Birthday Party Decorations Tableware Set 24 Guests
UBGKCJSJ$18.943.9★
194PCS Dragon Party Favors Set with Gift Bags Wands Straws & Stickers
Fybnqlira$23.054.7★
Allenjoy Dragon Wings Sky Fires Party Decorations Set - 11 Piece Kit with 59x35 Backdrop 6 Headbands 4 Photo Booth Props Decor Supplies Favors for Boys Men Son Fans Teens
Allenjoy$19.963.0★
92Pcs Wings of Fire Party Decorations Dragon Theme Birthday Party Supplies include Happy Birthday Banner Balloons Cupcake Topper with Stickers for Fans Adults Party Decorations
KGNZUIZIU$22.665.0★
What buyers say about wings of fire birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“It was well made”
“The colors are beautiful”
“Great value”
“exactly as pictured”
“They were sturdy”
“Tons of cool fun items for gifting or party”
“Good size”
“Cute design”
“it's so it's easy for toddlers to open them to play with”
“durable”
What buyers complain about
“Table cloth is very very small”
“The most ridiculously toxic-smelling balloons”
“Terrible broke the first day”
“Plates are very flimsy though”
“Received with dried-out paints”
“need to be put together before hanging”
“So disappointing and not at all cost-effective as this is a big portion of the kit for the price”
“Handles break”
“Its the same feeling with the cups, napkins, and utensils being cheap”
“not DUNK IN DA WATER PROOF”
Top return reasons
Common questions
- Is wings of fire birthday decorations profitable to sell on Amazon United States?
- The niche generates $41K/yr across 27 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the wings of fire birthday decorations niche?
- 19 brands and 20 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in wings of fire birthday decorations?
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 1.4%.
- When does demand for wings of fire birthday decorations peak?
- Demand peaks in Jan–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the wings of fire birthday decorations niche?
- Listings span $6.45–$28.88; the average listing price is $15.17 (sweet spot $15–$100). The average incumbent carries 64 reviews — the moat a new listing must climb.