Is wingback dining chair profitable to sell on Amazon United States?

The niche generates $61K/yr across 137 tracked products. 25 of 51 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (46/100).

How competitive is the wingback dining chair niche?

59 brands and 100 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in wingback dining chair?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 3.6%.

When does demand for wingback dining chair peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the wingback dining chair niche?

Listings span $64.72–$565.32; the average listing price is $222.32 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.

wingback dining chair

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Review moat

Great475.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Avg price

Okay$222.32

avg listing price — sweet spot $15–$100

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Market size

Bad$61K

$61K/yr · 110K searches

Price range

Bad$64.72–$565.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, wingback dining chair is a $61K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

wingback dining chair market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $56K–$111K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,583
Page quality: 0%
Prime: 46%
Sponsored: 91%
Out of stock: 12.6%
Avg brand age: 30 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

59 falling

Sellers

100

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

14%

Top 20: 38%

Open market

58%

COLAMY12%
HomePop10%
Modway7%
DUMOS5%
Joysoul4%
OSP Home Furnishings4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top wingback dining chair search terms

parsons chair23K/yr -8.7%0.1% conv.
parsons chairs set of 214K/yr +1.2%0.2% conv.
grey dining chairs set of 613K/yr +3.1%0.1% conv.
wingback dining chair17K/yr -26.0%0.0% conv.
parson chair12K/yr -13.0%0.3% conv.
farmhouse chairs set of 610K/yr +5.1%0.0% conv.
faux leather dining chairs set of 65K/yr -3.0%0.2% conv.
tufted dining chair4K/yr +17.4%0.1% conv.
dining table chairs for 64K/yr +7.7%0.0% conv.
tufted dining chairs set of 65K/yr -7.4%0.0% conv.

All search terms

Top wingback dining chair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

East West Furniture ABPNT35 Abbott Classic Parson Chairs - Doeskin Linen Fabric Padded Dining Chairs Set of 2 Natural

East West Furniture$123.254.4★169 rev

Joysoul Dining Chairs Set of 2 Upholstered Parsons Style

Joysoul$110.385.0★3 rev

OSP Home Furnishings Dakota Upholstered Parsons Dining Chair with Espresso Finish Wood Legs Gabrielle Sky

OSP Home Furnishings$86.654.4★277 rev

Modway MO- Duchess Modern Tufted Button Upholstered Fabric Parsons Dining Chair Gray

Modway$67.954.3★240 rev

Homepop Scalloped Detail Dining Chair|Upholstered Parsons Dining Chairs |Decorative Home Furniture Cream Textured Woven (Set of 2)

HomePop$143.234.2★1,781 rev

Newest

by launch date

COLAMY Upholstered Parsons Dining Chairs Set of 2 Fabric Dining Room Kitchen Side Chair with Nailhead Trim and Wood Legs - Beige

COLAMY$123.44892 rev

3mo ago

HomePop Classic Parsons Dining Chair -Denim Jacobean Print (Set of 2)

HomePop$151.291,781 rev

4mo ago

chairus Slipcovered Parsons Dining Chairs Set of 4 Upholstered Dining Room Chairs with Washable Linen Cover & High Back Modern Farmhouse Wooden Side Kitchen Chairs Cream White

chairus$403.3619 rev

7mo ago

Joysoul Dining Chairs Set of 2 Upholstered Parsons Style

Joysoul$110.383 rev

9mo ago

COLAMY Fabric Side Dining Chairs Set of 4 Wingback Upholstered Dining Room Chairs with Tufted Button Living Room Chairs for Home Kitchen Beige

COLAMY$317.5560 rev

1y ago

What buyers say about wingback dining chair

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation18%

“Easy enough to assemble”

Quality-Overall18%

“They are good quality too and are sturdy”

Comfort-Overall14%

“Beautiful and comfortable”

Strength12%

“Beautiful chairs nice and sturdy”

Value For Money7%

“Money well spent”

Color4%

“Great neutral color”

Cushion4%

“Very satisfied with the chairs, easy to assemble and good cushioning”

Advertised Vs Actual Product2%

“Just as described”

Size-Overall2%

“Fits the table perfectly”

Design-Overall2%

“I am in love with the pattern especially”

What buyers complain about

Assembly/Installation16%

“Impossible to assemble”

Size-Overall9%

“a little short”

Quality-Overall7%

“These chairs are not of the quality I expected”

Color5%

“Color not as shown”

Durability5%

“Breaks Easily”

Cushion4%

“Need More Padding in the Cushion”

Strength3%

“and now it wobbles and isnt sturdy”

Comfort-Overall3%

“Not comfortable”

Value For Money3%

“Cheap price”

Height2%

“Dont be fooled on the height”

Top return reasons

Color22%

Size-Overall20%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Material Quality5%

Quality-Overall5%

Height4%

Comfort-Overall4%

Value For Money4%

Cushion3%

Common questions

Is wingback dining chair profitable to sell on Amazon United States?: The niche generates $61K/yr across 137 tracked products. 25 of 51 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (46/100).
How competitive is the wingback dining chair niche?: 59 brands and 100 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in wingback dining chair?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 3.6%.
When does demand for wingback dining chair peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the wingback dining chair niche?: Listings span $64.72–$565.32; the average listing price is $222.32 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.