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Wingback Dining Chair

Fail

Buyers convert on only 0.3% of searches, so Wingback Dining Chair is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$61K/yr110K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
14%top-5 click share · 59 brands · 100 sellers

Flapen Score

Wingback Dining Chair against its category

The dotted line is the Home & Kitchen average. Past it, Wingback Dining Chair is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wingback Dining Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Wingback Dining Chair 110K times last year and spent an estimated $61K. The top 5 brands take 38% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
0.3%
Market size, estimated
$61Ka year
Peak month
November1.5× the quietest month
Top search term
parsons chair23K searches a year

02 · Price

A sale here is worth $222.32.

Listings sell for $222.32 on average, from $64.72 to $565.32. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $222.32 that is $0 to $22K a year per listing.

Average price
$222.32above the $15 to $100 sweet spot
Price range
$64.72–$565.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #1,583 within Dining Room Furniture. It carries 476 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
46%
Out of stock, average day
12.6%
Average rank
#1,583in Dining Room Furniture
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
476per listing
Listings tracked
137

04 · Newcomers

25 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
25Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wingback Dining Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

59 falling

Sellers

100

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

14%

Top 20: 38%

Open market

58%

  • Brand 112%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Wingback Dining Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Wingback Dining Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parsons chair23K/yr
  • parsons chairs set of 214K/yr
  • grey dining chairs set of 613K/yr
  • wingback dining chair17K/yr
  • parson chair12K/yr
  • farmhouse chairs set of 610K/yr
  • faux leather dining chairs set of 65K/yr
  • tufted dining chair4K/yr
  • dining table chairs for 64K/yr
  • tufted dining chairs set of 65K/yr

Reviews and returns

What reviews say buyers love and hate about Wingback Dining Chair

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Assembly/Installation”
3.6%of orders come back
“Impossible to assemble”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wingback Dining Chair questions

Answered from the same tracked data.