wine glass charms
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good537.82avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$4.45–$31.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$434K$434K/yr · 1.0M searches
Avg price
Good$12.46avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, wine glass charms is a $434K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
wine glass charms market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $498K–$623K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 91%
- Out of stock
- 1.1%
- Avg brand age
- 36 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
62
Top-5 brand share
52%
Top 20: 84%
Top-5 click share
30%
Top 20: 64%
Open market
44%
- NPW18%
- True Zoo14%
- SANNIX9%
- Graf Lantz7%
- MOSNLEILA4%
- WOCRAFT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top wine glass charms search terms
- wine glass charms335K/yr
- wine charms188K/yr
- drink markers61K/yr
- drinking buddies39K/yr
- glass charms43K/yr
- wine charms for stem glasses83K/yr
- wine glass markers56K/yr
- drink charms32K/yr
- drinking buddies drink markers19K/yr
- drink markers for glasses21K/yr
Top wine glass charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TrueZoo Silicone Drink Charms Identifier for Drinks Cocktails Dinner Birthday Wedding Bachelor Bachelorette Party Holiday Game Nights Movie Night Picnic Outdoor Pool Parties Home Bar
True Zoo$10.424.8★1,936 rev
NPW Drinking Buddies Party Edition Reusable Drink Markers & Wine Glass Charms Customizable Drink Accessories for Adult Parties Bachelorette & Cocktail Nights (12 Count)
NPW$21.404.6★1,707 rev
SANNIX 24pcs Wine Glass Charms Wine Charms for Stem Glasses
SANNIX$8.374.6★728 rev
True Zoo Cheese Drink Markers for Glasses Wine Glass Charms for Cocktails Champagne Martini Drinks Birthday Wedding Party Set of 6 Multicolor
True Zoo$10.974.8★1,936 rev
MOSNLEILA Wine Glass Charms - Stem Glass Markers & Identifiers - Funny Drink Tags for Christmas & Parties Decorations-Summer Beach Themed Set of 18
MOSNLEILA$10.054.7★768 rev
Newest
by launch date
Drink Markers for Glasses 24 Pcs Cup Markers for Drinks Bottle Strip Tag Silicone Drink Labels Name Band Water Bottles Charm Wine Glass Marker for Glass Cup Beer Mug Jar Cocktail Bottle Identification
ysuwekslu$5.906 rev
MOMOTONX 60 Set DIY Wine Glass Charms for Stem Glasses (Colorful Plus)
MOMOTONX$17.06101 rev
MOMOTONX 60 Set DIY Wine Glass Charms for Stem Glasses (White)
MOMOTONX$16.81101 rev
Qocuzax 24Pcs Wine Glass Charms & Markers - Reusable Identifier Tags for Stem Glasses - Funny Non-Scratch Charms for Summer Beach Christmas & Wine Party
McAjnsu$4.5969 rev
24Pcs Wine Glass Markers Charms Drink Tags Labels for Wine Champagne Beverage Glasses Party Wedding Bar Favors Colorful Silicone Reusable Drink Markers Premium Quality Hostess Gift Durable
TKYZMS$5.93101 rev
Trending
90-day click momentumDrink Markers for Glasses 24 Pcs Cup Markers for Drinks Bottle Strip Tag Silicone Drink Labels Name Band Water Bottles Charm Wine Glass Marker for Glass Cup Beer Mug Jar Cocktail Bottle Identification
ysuwekslu$5.905.0★
WOCRAFT 60pcs KC Gold Wine Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN872)
WOCRAFT$6.864.7★
Toyvian Wine Glass Tags Charms Hanging Ornament Identify Label Cup Edge Action Figurines Doll for Drink Marker 8pcs (Random Style)
Toyvian$13.593.2★
Graf Lantz - Wine-Os Merino Wool Wine Glass Charms (Rainbow) 12 Count - Drink Markers with Note Card - Reusable - 12 Colors - Boho Style - Home Decor Party Favors & Vacation Essentials - 5mm Felt
Graf Lantz$20.264.6★
MOMOTONX 60 Set DIY Wine Glass Charms for Stem Glasses (Colorful Plus)
MOMOTONX$17.064.5★
What buyers say about wine glass charms
What buyers praise and complain about, mined from review topics.What buyers love
“Loved these charms, great quality and are so cute for bracelets and hair”
“Just what we wanted”
“Great value for money”
“Cute colors”
“Great gift”
“Very cute and easy to put on”
“Fits well”
“Very kid friendly as well”
“They are durable”
“The designs are playful and detailed, and they instantly become a conversation starter”
What buyers complain about
“Cheap auction”
“hands are very small”
“didnt all come off in dishwasher”
“some of the colors were very weak from the beginning”
“They fall off too easily”
“dont work at all”
“They fall off too easily”
“dont grip very many glasses”
“they were expensive for only getting a couple”
“it was hard for me to open”
Top return reasons
Common questions
- Is wine glass charms profitable to sell on Amazon United States?
- The niche generates $434K/yr across 68 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the wine glass charms niche?
- 46 brands and 62 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in wine glass charms?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Dishwasher Safe. The return rate is 2.1%.
- When does demand for wine glass charms peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the wine glass charms niche?
- Listings span $4.45–$31.85; the average listing price is $12.46 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.