Wine Filter
MaybeAn estimated 1.0% of orders come back. But demand is soft, at -12.9% this quarter, so Wine Filter is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $736K/yr286K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 57%top-5 click share · 11 brands · 20 sellers
Flapen Score
Wine Filter against its category
The dotted line is the Home & Kitchen average. Past it, Wine Filter is stronger. Inside it, weaker.
Market
The Wine Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Wine Filter 286K times last year and spent an estimated $736K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $736K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $736Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- wine filter46K searches a year
02 · Price
A sale here is worth $30.53.
Listings sell for $30.53 on average, from $10.13 to $70.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $30.53 that is $31K to $38K a year per listing.
- Average price
- $30.53inside the $15 to $100 sweet spot
- Price range
- $10.13–$70.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $31K–$38K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #152 within Bar Tools & Drinkware. It carries 3,605 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #152in Bar Tools & Drinkware
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 3,605per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Wine Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
20
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
6%
- Brand 142%
- Brand 225%
- Brand 317%
- Brand 47%
- Brand 52%
- Brand 62%
- Open — no brand owns it (5 brands, 6%)
Demand
Wine Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Wine Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wine filter46K/yr
- wine filters for histamines and sulfite26K/yr
- wine wand25K/yr
- the wand wine purifier22K/yr
- wine sulfite remover20K/yr
- ullo wine purifier filters18K/yr
- wine wands that remove sulfites and histamines reusable16K/yr
- wine filters14K/yr
- wine wands12K/yr
- wine sulfite and histamine remover11K/yr
Reviews and returns
What reviews say buyers love and hate about Wine Filter
We read the reviews and the return reasons for every product selling here.
“too expensive for my budget”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wine Filter questions
Answered from the same tracked data.