Is wine candle profitable to sell on Amazon United States?

The niche generates $57K/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (47/100).

How competitive is the wine candle niche?

18 brands and 169 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in wine candle?

Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.8%.

When does demand for wine candle peak?

Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the wine candle niche?

Listings span $7.22–$72.81; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 3,235 reviews — the moat a new listing must climb.

wine candle

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$22.10

avg listing price — sweet spot $15–$100

Price range

Great$7.22–$72.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,234.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Market size

Bad$57K

$57K/yr · 90K searches

According to Flapen's Amazon United States niche tracking, wine candle is a $57K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

wine candle market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $66K–$88K; units × avg price
Conversion rate: 2.9%
Avg BSR: #1,477
Page quality: 0%
Prime: 85%
Sponsored: 64%
Out of stock: 3.9%
Avg brand age: 53 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

169

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

13%

Bath & Body Works75%
Pavilion Gift Company3%
Colonial Candle2%
GiltGlimmer2%
Sweet Essentials2%
Candlestock2%
Open — no brand owns it (12 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top wine candle search terms

black cherry merlot bath and body works28K/yr +0.5%4.6% conv.
black cherry merlot23K/yr -14.8%2.2% conv.
wine candle15K/yr -13.0%1.4% conv.
wine bottle candle7K/yr -0.6%0.4% conv.
bath and body works black cherry merlot6K/yr -17.2%5.5% conv.
wine glass candle6K/yr -19.9%0.7% conv.
wine candles4K/yr -11.7%1.1% conv.

All search terms

Top wine candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack

Bath & Body Works$20.334.7★285 rev

Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack

Bath & Body Works$21.284.6★2,137 rev

Bath & Body Works Shea Butter Hand Cream Black Cherry Merlot

Bath & Body Works$7.464.3★113 rev

Bath and Body Works Black Cherry Merlot Wallflowers Fragrance Refill 0.8 Oz. (Pack of 6)

Bath & Body Works$34.104.6★13,417 rev

Bath & Body Works Black Cherry Merlot Refill Gentle & Clean Foaming Hand Soap 32 fl. oz. (Black Cherry Merlot)

Bath & Body Works$23.444.6★34,611 rev

Newest

by launch date

Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack

Bath & Body Works$20.33285 rev

4mo ago

Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack

Bath & Body Works$39.812,137 rev

4mo ago

CandHeal Wine-Inspired Sand Wax Candle Set 13.4oz Scented Pearled Candle Sand with Glasses Wicks & Tweezers Forest Fruits & Woody Fragrance Decorative Candle Gift for Home & Relaxation

CandHeal$39.034 rev

4mo ago

Bath and Body Works Classic and Seasonal Scents Pocketbac Hand Gel - Pack of 6-1 oz each (Black Cherry Merlot)

Bath & Body Works$21.3150 rev

4mo ago

House Warming Gifts New Home Pearled Candle Sand in Red Wine Bottle with Wicks New Home Gift Ideas for Women Men Housewarming Moving Away Gifts for Couple Friend Neighbor Red Wine Scent(13Oz)

GiltGlimmer$12.181 rev

1y ago

What buyers say about wine candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell57%

“The fragrance is fantastic”

Brightness/Shine/Glow5%

“The candles are cool”

Gifting Purpose4%

“Amazing idea for the gift”

Quality-Overall4%

“Great product”

Advertised Vs Actual Product4%

“the color was as advertised”

Value For Money3%

“Great bargain”

Ease Of Cleaning2%

“Cleanse”

Durability2%

“It lasted well”

Lather2%

“Rich aromatic lather”

Soft Feel2%

“Love this it smooth and creamy”

What buyers complain about

Smell36%

“No scent”

Size-Overall13%

“It is so long that it reaches over the glass”

Leak-Proof10%

“one bottle was leaking”

Value For Money4%

“I think its too expensive for the product to burn so fast”

Ease Of Use3%

“Useless can not use”

Quality-Overall3%

“Not in good condition”

Advertised Vs Actual Product2%

“Quantity in title is misleading”

Alcohol Content2%

“It has like a strong alcohol/chemical scent to it”

Natural Resource Wastage2%

“Waste”

Strength2%

“weaker than Id hoped for”

Top return reasons

Smell29%

Leak-Proof19%

Size-Overall17%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Motor Power5%

Functionality-Overall3%

Gifting Purpose3%

Product Condition2%

Color2%

Common questions

Is wine candle profitable to sell on Amazon United States?: The niche generates $57K/yr across 33 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (47/100).
How competitive is the wine candle niche?: 18 brands and 169 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in wine candle?: Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.8%.
When does demand for wine candle peak?: Demand peaks in Jan–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the wine candle niche?: Listings span $7.22–$72.81; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 3,235 reviews — the moat a new listing must climb.

wine candle

wine candle market data

Competition & brand share

Demand & seasonality

Top wine candle search terms

Top wine candle products on Amazon

Top sellers

Newest

Trending

What buyers say about wine candle

What buyers love

What buyers complain about

Top return reasons

Common questions

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