Wine Candle
FailShoppers spend an estimated $57K a year here, so Wine Candle is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $57K/yr90K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 46%top-5 click share · 18 brands · 169 sellers
Flapen Score
Wine Candle against its category
The dotted line is the Home & Kitchen average. Past it, Wine Candle is stronger. Inside it, weaker.
Market
The Wine Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Wine Candle 90K times last year and spent an estimated $57K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $57Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- black cherry merlot bath and body works28K searches a year
02 · Price
A sale here is worth $22.10.
Listings sell for $22.10 on average, from $7.22 to $72.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.10 that is $0 to $2K a year per listing.
- Average price
- $22.10inside the $15 to $100 sweet spot
- Price range
- $7.22–$72.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,477 within Candles. It carries 3,235 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 85%
- Out of stock, average day
- 3.9%
- Average rank
- #1,477in Candles
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,235per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Wine Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack
- Price
- $20.33
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 4mo ago

Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
- Price
- $21.28
- Rating
- 4.6/5
- Reviews
- 2,137
- Age
- 9y ago

Bath & Body Works Shea Butter Hand Cream Black Cherry Merlot
- Price
- $7.46
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 9y ago

Bath and Body Works Black Cherry Merlot Wallflowers Fragrance Refill 0.8 Oz. (Pack of 6)
- Price
- $34.10
- Rating
- 4.6/5
- Reviews
- 13,417
- Age
- 5y ago

Bath & Body Works Black Cherry Merlot Refill Gentle & Clean Foaming Hand Soap 32 fl. oz. (Black Cherry Merlot)
- Price
- $23.44
- Rating
- 4.6/5
- Reviews
- 34,611
- Age
- 4y ago
Trending
estimated 90-day click momentum
CandHeal Wine-Inspired Sand Wax Candle Set 13.4oz Scented Pearled Candle Sand with Glasses Wicks & Tweezers Forest Fruits & Woody Fragrance Decorative Candle Gift for Home & Relaxation
- Price
- $39.03
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
- Price
- $39.81
- Rating
- 4.6/5
- Reviews
- 2,137
- Age
- 4mo ago

Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack
- Price
- $20.33
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 4mo ago

Bath and Body Works Classic and Seasonal Scents Pocketbac Hand Gel - Pack of 6-1 oz each (Black Cherry Merlot)
- Price
- $21.31
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 4mo ago

Tisancy Tiny Low Temperature Candles -Wine Red Goblet Shaped Body Safe Scented Tea Lights Low Heat Decorative Candles for Lover Couples Home Valentines Gifts Wedding & Romantic Ambiance
- Price
- $7.22
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
Bath & Body Works Black Cherry Merlot Gentle & Clean Foaming Hand Soap - Germ-Cleansing Hand Soap with Gentle Cleansing & Conditioning Formula - Dermatologist Approved - Thoughtful Gift - 3-Pack
- Price
- $20.33
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 4mo ago

Bath & Body Works Black Cherry Merlot 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend - 2-Pack
- Price
- $39.81
- Rating
- 4.6/5
- Reviews
- 2,137
- Age
- 4mo ago

CandHeal Wine-Inspired Sand Wax Candle Set 13.4oz Scented Pearled Candle Sand with Glasses Wicks & Tweezers Forest Fruits & Woody Fragrance Decorative Candle Gift for Home & Relaxation
- Price
- $39.03
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 4mo ago

Bath and Body Works Classic and Seasonal Scents Pocketbac Hand Gel - Pack of 6-1 oz each (Black Cherry Merlot)
- Price
- $21.31
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 4mo ago

House Warming Gifts New Home Pearled Candle Sand in Red Wine Bottle with Wicks New Home Gift Ideas for Women Men Housewarming Moving Away Gifts for Couple Friend Neighbor Red Wine Scent(13Oz)
- Price
- $12.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
169
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 89%
Open market
13%
- Bath & Body Works75%
- Pavilion Gift Company3%
- Colonial Candle2%
- GiltGlimmer2%
- Sweet Essentials2%
- Candlestock2%
- Open — no brand owns it (12 brands, 13%)
Demand
Wine Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Wine Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black cherry merlot bath and body works28K/yr
- black cherry merlot23K/yr
- wine candle15K/yr
- wine bottle candle7K/yr
- bath and body works black cherry merlot6K/yr
- wine glass candle6K/yr
- wine candles4K/yr
Reviews and returns
What reviews say buyers love and hate about Wine Candle
We read the reviews and the return reasons for every product selling here.
“No scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wine Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









