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Wine Bottle Coaster

Maybe

Products sell for $25.49 on average, inside the sweet spot. But shoppers spend an estimated $72K a year here, so Wine Bottle Coaster is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$72K/yr113K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
37%top-5 click share · 33 brands · 73 sellers

Flapen Score

Wine Bottle Coaster against its category

The dotted line is the Home & Kitchen average. Past it, Wine Bottle Coaster is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wine Bottle Coaster market on Amazon at a glance

Shoppers on Amazon United States searched for Wine Bottle Coaster 113K times last year and spent an estimated $72K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.5%
Market size, estimated
$72Ka year
Peak month
December3.7× the quietest month
Top search term
wine bottle coaster43K searches a year

02 · Price

A sale here is worth $25.49.

Listings sell for $25.49 on average, from $7.63 to $68.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.49 that is $0 to $3K a year per listing.

Average price
$25.49inside the $15 to $100 sweet spot
Price range
$7.63–$68.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,785 within Bar Tools & Drinkware. It carries 142 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
7.1%
Average rank
#1,785in Bar Tools & Drinkware
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
142per listing
Listings tracked
45

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Wine Bottle Coaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

73

Top-5 brand share

41%

Top 20: 91%

Top-5 click share

37%

Top 20: 78%

Open market

53%

  • Brand 110%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Wine Bottle Coaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Wine Bottle Coaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine bottle coaster43K/yr
  • wine coaster31K/yr
  • wine coasters for bottles21K/yr
  • wine coasters11K/yr
  • wine bottle coaster for table7K/yr

Reviews and returns

What reviews say buyers love and hate about Wine Bottle Coaster

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
3.5%of orders come back
“it makes even the cheapest bottle look expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wine Bottle Coaster questions

Answered from the same tracked data.