Window Security Film
FailDemand is soft, at -30.9% this quarter, so Window Security Film is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $67K/yr180K searches / yr
- 90-day growth
- -30.9%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 18 sellers
Flapen Score
Window Security Film against its category
The dotted line is the Home & Kitchen average. Past it, Window Security Film is stronger. Inside it, weaker.
Market
The Window Security Film market on Amazon at a glance
Shoppers on Amazon United States searched for Window Security Film 180K times last year and spent an estimated $67K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 180K
- Growth, 90 days vs prior 90
- -30.9%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $67Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- window security film33K searches a year
02 · Price
A sale here is worth $27.66.
Listings sell for $27.66 on average, from $6.54 to $69.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.66 that is $0 to $3K a year per listing.
- Average price
- $27.66inside the $15 to $100 sweet spot
- Price range
- $6.54–$69.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,085 within Window Treatments. It carries 956 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #2,085in Window Treatments
- Average rating
- 4.04 starsAmazon United States average 4.42 stars
- Average reviews
- 956per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Window Security Film products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
18
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
11%
- Brand 140%
- Brand 228%
- Brand 310%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (9 brands, 11%)
Demand
Window Security Film search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Window Security Film search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- window security film33K/yr
- security window film24K/yr
- security film for glass windows15K/yr
- bulletproof window film18K/yr
- 3m safety and security window film7K/yr
- window protection film8K/yr
- 3m security window film8K/yr
- shatterproof film for glass windows7K/yr
- glass protection film6K/yr
- security film8K/yr
Reviews and returns
What reviews say buyers love and hate about Window Security Film
We read the reviews and the return reasons for every product selling here.
“Not sticky enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Window Security Film questions
Answered from the same tracked data.









