Window Air Conditioners
PassWindow Air Conditioners scores 69 out of 100, a Pass. Shoppers spend an estimated $24.0M a year here, search demand grew +188.7% this quarter, and an estimated 2.3% of orders come back.
- Flapen Score
- 69 / 100Top 2% of 11,240 Home & Kitchen niches · +20 vs the category median of 4969
- Market size
- $24.0M/yr9.5M searches / yr
- 90-day growth
- +188.7%search demand this quarter
- Competition
- 39%top-5 click share · 27 brands · 102 sellers
Flapen Score
Window Air Conditioners against its category
The dotted line is the Home & Kitchen average. Past it, Window Air Conditioners is stronger. Inside it, weaker.
Market
The Window Air Conditioners market on Amazon at a glance
Shoppers on Amazon United States searched for Window Air Conditioners 9.5M times last year and spent an estimated $24.0M. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +188.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.0M a year.
- Searches, last 12 months
- 9.5M
- Growth, 90 days vs prior 90
- +188.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $24.0Ma year
- Peak month
- June27.5× the quietest month
- Top search term
- window air conditioner3.1M searches a year
02 · Price
A sale here is worth $235.88.
Listings sell for $235.88 on average, from $58.25 to $512.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $235.88 that is $944K to $1.2M a year per listing.
- Average price
- $235.88above the $15 to $100 sweet spot
- Price range
- $58.25–$512.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $944K–$1.2M
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #68 within Air Conditioners. It carries 968 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 83%
- Out of stock, average day
- 6.8%
- Average rank
- #68in Air Conditioners
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 968per listing
- Listings tracked
- 66
04 · Newcomers
25 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 25Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Window Air Conditioners products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
102
Top-5 brand share
71%
Top 20: 97%
Top-5 click share
39%
Top 20: 69%
Open market
25%
- Brand 124%
- Brand 221%
- Brand 312%
- Brand 410%
- Brand 54%
- Brand 64%
Demand
Window Air Conditioners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 27.5×
Search terms
Top Window Air Conditioners search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- window air conditioner3.1M/yr
- air conditioner window unit1.5M/yr
- window ac unit697K/yr
- aire acondicionado de ventana785K/yr
- window ac636K/yr
- ac window unit539K/yr
- small window air conditioner294K/yr
- 5000 btu window air conditioner221K/yr
- window ac units445K/yr
- wall ac unit194K/yr
Reviews and returns
What reviews say buyers love and hate about Window Air Conditioners
We read the reviews and the return reasons for every product selling here.
“Very noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Window Air Conditioners questions
Answered from the same tracked data.