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35

wilton 1m piping tip

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 17Conversion 78Competition 30Returns 93Price range 20Avg price 22Brand share 26Review moat 61Quality gap 12

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,072.78

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.02

avg listing price — sweet spot $15–$100

Price range

Bad$4.48–$17.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$42K

$42K/yr · 67K searches

According to Flapen's Amazon United States niche tracking, wilton 1m piping tip is a $42K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

wilton 1m piping tip market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$48K–$64K
units × avg price
Conversion rate
7.7%
Avg BSR
#5,405
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
2.6%
Avg brand age
28 months
Avg seller age
159 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

49

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

8%

  • KALIONE37%
  • Wilton29%
  • Suuker10%
  • Bmaacye9%
  • Gyinere3%
  • PJERASR3%
  • Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
8K6KBlack Friday '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top wilton 1m piping tip search terms

  • 1m piping tip24K/yr
  • wilton 1m piping tip16K/yr
  • 1 m10K/yr
  • wilton 1m8K/yr
  • 1m piping tip wilton2K/yr
All search terms

Top wilton 1m piping tip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about wilton 1m piping tip

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality, durable, easy to clean”

Value For Money15%

“Great deal”

Advertised Vs Actual Product10%

“Item arrived as described”

Size-Overall10%

“this was actually true to size”

Ease Of Use9%

“Easy to use”

Strength8%

“so itll stay firm”

Baking8%

“Great quality, easy to use for decorating cakes, cupcakes, making cookies”

Durability6%

“Strong and durable”

Design-Overall3%

“Designed as advertised”

Efficiency3%

“works perfectly”

What buyers complain about

Size-Overall41%

“was thinking there was going to be a larger size”

Quality-Overall22%

“They need to improve their quality assurance”

Strength12%

“The box is also so flimsy it came all crushed”

Value For Money8%

“They arent cheap like”

Ease Of Cleaning8%

“I wish it came with a cleaning tool”

Functionality-Overall4%

“Yeah, I didnt serve his purpose”

Material Quality3%

“Materials are not good quality”

Top return reasons

Size-Overall63%
Value For Money12%
Advertised Vs Actual Product7%
Quality-Overall5%
Functionality-Overall3%
Compatibility-Overall3%
Thin1%
Material Quality1%
Strength1%
Ease Of Use1%

Common questions

Is wilton 1m piping tip profitable to sell on Amazon United States?
The niche generates $42K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (35/100).
How competitive is the wilton 1m piping tip niche?
10 brands and 49 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in wilton 1m piping tip?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.
When does demand for wilton 1m piping tip peak?
Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the wilton 1m piping tip niche?
Listings span $4.48–$17.69; the average listing price is $8.02 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.