Is wicker vase profitable to sell on Amazon United States?

The niche generates $87K/yr across 60 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the wicker vase niche?

35 brands and 58 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in wicker vase?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 7.7% — above our launch gate.

When does demand for wicker vase peak?

Demand peaks in Mar–Aug; the busiest month runs 3.5× the quietest.

What does it cost to enter the wicker vase niche?

Listings span $11.81–$84.54; the average listing price is $29.61 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.

wicker vase

Worth a look

Shows a thin review moat (51 avg reviews), but weak search conversion (0.8%) keeps it on the watch list.

Review moat

Incredible51.22

avg incumbent reviews — the moat a new listing must climb

Brand share

Great40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.61

avg listing price — sweet spot $15–$100

Price range

Great$11.81–$84.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$87K

$87K/yr · 368K searches

Returns

Bad7.7%

return rate — above 5% kills the launch gate

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns Out of Stock

According to Flapen's Amazon United States niche tracking, wicker vase is a $87K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–Aug. Verdict: Worth a look — 50/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

wicker vase market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $89K–$118K; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,733
Page quality: 0%
Prime: 87%
Sponsored: 90%
Out of stock: 14.4%
Avg brand age: 27 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

40%

Top 20: 90%

Top-5 click share

28%

Top 20: 66%

Open market

55%

Ctosree13%
MDEOOSKY9%
KODENG8%
Acellegic6%
Cabilock5%
VOSAREA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.

Peak months: Mar, Aug · busiest ÷ quietest = 3.5×

Open Trend

Top wicker vase search terms

wicker vase95K/yr -28.1%0.7% conv.
rattan vase76K/yr -17.0%0.7% conv.
woven vase30K/yr -19.3%0.5% conv.
basket vase23K/yr -25.4%0.6% conv.
wicker vases for flowers20K/yr -36.6%0.7% conv.
wicker vases13K/yr -0.7%0.4% conv.
tall wicker vase15K/yr -11.8%0.4% conv.
rattan vases for flowers12K/yr -7.5%0.6% conv.
seagrass vase16K/yr -60.3%0.3% conv.
wicker flower vase10K/yr -26.0%0.9% conv.

All search terms

Top wicker vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ctosree Small Wicker Vase for Flowers 8 Inch Lightweight Woven Farmhouse Boho Tabletop Vase Rustic Style Decorative Basket for Living Room Shelf Centerpiece Entryway

Ctosree$23.954.7★15 rev

MDEOOSKY Straw Woven Glass Vase 7.87x1.96x4.13Boho Glass Flower Vase Country Rustic Style Vase Glass Vase for Floral Arrangements Bottle Height (B Style 7.87IN)

MDEOOSKY$19.584.6★100 rev

Natural Seaweed Weave Basket Pastoral Rattan Vase Bamboo Weaving Room Flower Arranger Gypsophila Dried Flower Vase Decoration (B)

KODENG$12.234.4★249 rev

Acellegic Faux Wood Rattan Vase Wicker Vase Country Style Home Decor Woven Basket Wicker Flower Pot for Dining Table Centerpieces Bedroom Corner Hallway Indoor Office (Single Handle 9 h)

Acellegic$36.425.0★13 rev

Small Rattan Vase 7.9 High Hand Woven Wicker Flower Vase for Pampas Grass Boho Style Table Centerpiece Vase for Home Decor

XIMISISE$21.643.8★4 rev

Newest

by launch date

RimCereal 12 Wicker Vase for Flowers Woven Rattan Vases Scalloped Edge Basket Rustic Boho Modern Country Style Home Decor for Tabletop Table Centerpiece Farmhouse Bouquet

RimCereal$38.101 rev

3mo ago

Handwoven Natural Rattan Flower Vase Wicker Basket with Acrylic Liner Double-Handle Nordic Style Vessel for Fresh & Dried Flowers Rustic Farmhouse Decorative Pot for Boho Home Tabletop

AtdobZYZ$65.012 rev

3mo ago

Small Rattan Vase 7.9 High Hand Woven Wicker Flower Vase for Pampas Grass Boho Style Table Centerpiece Vase for Home Decor

XIMISISE$21.644 rev

5mo ago

Ctosree Small Wicker Vase for Flowers 12 Inch Lightweight Woven Farmhouse Boho Tabletop Vase Rustic Style Decorative Basket for Living Room Shelf Centerpiece Entryway

Ctosree$19.2415 rev

6mo ago

22 Inch Natural Water Hyacinth Floor Vase Large Woven Boho Planter

Generic$27.1925 rev

7mo ago

What buyers say about wicker vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Beautifully made”

Advertised Vs Actual Product14%

“Exactly what I needed”

Design-Overall10%

“Looks really good with my decor”

Size-Overall8%

“it fits really well”

Color6%

“Love the color, shape, and size”

Strength6%

“Pretty and sturdy”

Value For Money5%

“Good value”

Shape/Style5%

“The size and shape work nicely, and it holds everything in place without looking crowded”

Material Quality4%

“Great material, as it feels sturdy and good quality”

Weight Light2%

“Its much lighter than ceramic vases”

What buyers complain about

Size-Overall52%

“Beautiful piece, i just should have looked at the size and realized I couldnt use to hold my greenery”

Advertised Vs Actual Product7%

“False advertisement”

Color6%

“Ugly color”

Value For Money6%

“Looks more expensive than it is”

Quality-Overall3%

“looks a little cheap”

Material Quality1%

“it is plastic”

Weight Heavy1%

“Weight is heavier than it seems on the picture”

Display Colors1%

“Color was off”

Top return reasons

Size-Overall59%

Color14%

Advertised Vs Actual Product6%

Quality-Overall4%

Value For Money4%

Defective Material/Parts3%

Display Colors2%